Some of the tasks necessary to achieve a good search engine positioning require time, and carrying them out manually is practically impossible. What tools can help us to perform SEO tasks automatically?
It is a problem that not only affects SEO; also SEM and Social Media, or rather those of us who are dedicated to any (or several) of these fields of Online Marketing; LACK OF TIME!!! 🙂 Even those tasks that are manageable to tackle manually end up adding to each other and consuming a lot of time.
Fortunately, SEOs have a handful of tools that can help us get rid of the workload and the accumulation of tasks, automating the processes. Don’t forget, the most valuable resource is our time!
And to talk about automation tools, it would be best to divide them according to the areas of SEO in which they can lend a hand. Warning, some of the tools and techniques I am going to talk about belong to the black hat field. At your own risk 😉
Índice de contenidos
Tools for automatic SEO analysis
The two tools we will look at in this section are automate data collection, so that you can get your hands on a valuable and remarkable volume of information very useful for SEO (basically to have a global visionHowever, you will not be able to base an exhaustive analysis with these tools (they would have to be combined with several), in an immediate way. I have decided to include them because they make life much easier for SEOs, which is probably what you are looking for if you have stumbled upon this post 😉
1. WooRank: before we start, I want to warn you that checklist-based programs are not the solution to all your problems. Today’s SEO goes far beyond a checklist! Even so, the information offered by programs like this one can help you. WooRank has analysis criteria based on fifty evaluable aspects of your website or any other you want to analyze (including on page and off page factors). WooRank gives you a score from 0 to 100, and includes reports that provide you with data on what you need to optimize. It is not free, but you can try it for 7 days at no cost so you can decide if it is worth the investment.
SEMrush: although it is used to monitor SEM campaigns, it provides vital information for SEO. SEMrush analyses focus on Google’ s organic results, or in other words, on the positions that a page’s keyword occupies in the rankings. It is a great tool to check how you are ranking for the keywords you are interested in, and more importantly, to analyze other sites that are competing with you for the same keywords.
This section goes a little more deeply into pure and simple automation. A SEO dish seasoned with a little black hat, in case you like spicy food 😉
ScrapeBox: I think I am not exaggerating if I say that SrapeBox is one of the most complete SEO tools available. Its functionalities are many, and to talk about all of them would take us to write, not another post, but a complete manual! Among other features, ScrapeBox allows you to use large lists of keywords and footprints to locate sites related to your topic where you can place your backlinks for link building. As Luis M. Villanueva explains, there are many ways to use ScrapeBox without spamming. But if your thing is black hat without complexes, with ScrapeBox you can even create links in an automated way; very useful if you are looking to rank based on tier link building or link pyramids. Imagine having to get tens or even hundreds of links pointing to your tier2 manually! The problem with these spam backlinks is that, although the structure of a link pyramid is designed to protect your money site, there will always be a certain risk of being penalized. If you decide to give it a try, I advise you to be careful.
4. Senuke: another great tool for developing link building strategies based on satellite blogs or link pyramids. It allows, among other functions: locate websites with keywords that interest you to place your links; create social profiles to leave backlinks in forums and webs 2.0; of course, it also offers you the possibility to automate link building; it includes a spinner content management (which creates several versions of articles, posts or other texts from a single source, using synonyms and semantic variations); and You can even configure it to bypass captcha filters. As you can see, its features are similar to those of ScrapeBox. It is a 100% customizable tool, although you should not forget that you will have to spend some time configuring the options for Senuke to work for you.
5. Ahrefs: this is a complete tool for monitoring inbound links or backlinks. With it you will be able to track the external links pointing to your website. Among the many functions it offers, Ahrefs provides you with data on the domains that are sending you backlinks, the anchor text they use, and the authority they enjoy based on two metrics developed by the creators of the tool(URL Rank and Ahrefs Domain Rank). Also, assess the anchor text percentage of your link profile to determine if it is natural, something that can save you from a Penguin penalty. Ahrefs is very useful to check the progress of your off page SEO campaign, and to discover in time a negative SEO attack.
Tools to automate content and blog management
In fact, this section is related to the previous one, because it deals with how to automate content, something fundamental in aggressive link building strategies, such as the ones we have seen in the previous section. In this context, two good tools can be:
6. ESPinner.net: as you have seen, Senuke includes its own program for content spinning. However, there are other tools specialized only in this field. The problem with content spine is the language; these programs work very well with English, but usually produce very poor quality texts in Spanish, due to the syntactic and grammatical complexity of the language. This is not the case of ESPinner, a very advanced program in natural language processing, designed to spin articles in Spanish. You can create the original articles yourself (or hire a copywriter) and take many variants to feed the blogs of your link building strategy, or jump all the boundaries of ethics and plagiarize the originals… I limit myself to inform; you are old enough to make your own decisions 😉
7. IFTTT: this tool allows you to automate almost anything. From scheduling tweets from your Twitter account, to commanding your cell phone to go silent when you enter the office. IFTTT is the acronym for If This Then That, which we could translate as “If This Then That”. What is achieved with this tool is to start a process automatically, when another one that we have previously defined happens. Its applications in everything related to Social Media are practically unlimited. What interests us in this section, related to content, is that we can use IFTTT to schedule the publication of content (spined or not) in your satellite blogs to dose them, distribute them over time, so as not to raise the suspicions of Google, and incidentally save time. IFTTT works through “recipes”, which set the rules that will enable the entire automation process.
Not all of them are here, but the tools we have mentioned can be of great help to you. To say goodbye, it doesn’t matter how many tools you use to automate SEO tasks, if there is no thinking head behind the strategy planning and monitoring its development.
We have barely touched on the topic of task automation in Social Media, but if you are interested, you can complete by reading this other post.
And now it’s your turn, what SEO automation tools do you use? Let’s comment! 🙂
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