Did you know that the SEO strategies of a newspaper or news channel are different from those of a blog?
Well, that’s how it is and that’s why there is the so-called SEO for media or SEO for media .
The popularity of the web and social networks has meant that media outlets and journalists have had to adapt to new technologies to avoid being out of work, be more popular and be found more easily. In the midst of this current scenario an opportunity arose, the positioning for media where, as an agency specialized in SEO, we have been exploring the best strategies for this type of projects.
SEO for media seems difficult to explain, however, in this article we will talk about it in simple words so you can understand its importance, tasks to be performed and tools you can implement to improve it.
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What is SEO for media and where is it implemented?
Before understanding what SEO for media is, we must understand where it is done and where it is not done.
In this sense, SEO for media can be done on sites analyzing current events (news) or those that show current information regardless of the subject matter.
Therefore, we cannot consider implementing a SEO for media on advice pages, job offers, manual to do anything step by step or ads for articles or products on the web.
So, defining SEO for media:
SEO for media is the search engine optimization strategies that are applied to news sites or media web pages.
Why is SEO for media important and how is it different from SEO for business?
Let’s explain this by taking the newspaper as an example. A few years ago, a journalist had enough time to gather all the information and publish it the next day in physical newspapers.
Today, this medium has become practically obsolete, as the use of paper has decreased and most people consume news and information from their computer screens or mobile devices.
Aware of this reality and the unstoppable advance of the digital world, newspaper owners, news producers and journalists have migrated to the network to reach a larger audience and not lose ground.
Others have not gone completely online, but use websites and social networks as a complement to the news they broadcast on television or in print.
The consequence of this is that citizens are becoming more and more informed, but for companies it means that competition is increasing. That is why it is necessary to apply strategies that help to stand out and, as you can imagine, this is where SEO for media is applied.
However, SEO for media is different from the SEO we are used to talking about, in which the most important thing is to appear in the first place when a certain keyword is searched for.
In this type of SEO, it is obviously important to appear in the best positions, but also to be the first to publish a news item. Therefore, it differs from how to position a post in Google, since the news is different when it comes to the need to position much faster.
This is why efforts are directed towards immediacy and trying to create news that make good use of the key term (especially if it is a relevant news item), provide as much information as possible and are constantly updated, remember that Google likes fresh content and in this field is no exception.
Therefore, an SEO consultant must know the difference in applying his knowledge depending on who he is targeting.
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Tasks performed in SEO for media and communication media
Below we describe the main tasks that are part of a media SEO strategy:
#1 Keyword search
Keyword research is one of the most important aspects of any SEO strategy for media because usually most people use these words or terms to find news on the web.
#2 Optimize headlines
Likewise, it is of great importance in SEO for media to optimize headlines, since these are the first texts that users will see. Therefore, it is necessary that they attract attention and indicate to the reader that he/she will find the information he/she is looking for on that page and not on any other.
Generally, current news get a lot of traffic at the time they are produced, the same day and maybe a couple of days more, but then it goes down, because they are already outdated or unimportant.
But, in media SEO one way to keep content alive is to create and manage tags, so that other pages that may not be focused on news can link to the above content as a reliable source of authority.
In this case, the content will be easy to find if the right tags have been used and in the right way.
#4 Internal links
Internal links have a great importance within SEO in general and in the case of the media are no exception, as they allow to read other news within the website related to the current one or that complement it and allow to understand it better.
For this reason, when SEO for media is applied, internal linking work is done, but also sections such as “most viewed”, “most reacted” or “most voted” are created, so that the user can easily access this highlighted content and thus increase the time spent within the portal.
AMP and its importance in media SEO
In SEO for media there is an important element: the mobile version of news portals, because most people view news and information websites via their smartphones and other mobile devices.
Are you interested in optimizing SEO for media in the mobile version? Then it is best to use AMP( AcceleratedMobile Pages) technology. This type of technology is gaining more and more strength as one of the essential factors for SEO.
This type of technology originated by Google, is designed to generate mobile versions of web pages by reducing the number of elements displayed, which drastically minimizes the loading time, thus providing an optimal and instantaneous browsing experience.
But…
What are the benefits of implementing AMP on media websites?
- Improve navigation in the contents of the page or platform.
- Decrease the bounce rate in the short or long term.
- Optimize page loading speed on a mobile device.
- Improve SEO traffic to the site.
- Significantly increase the time a user spends on a web page.
We hope that in this article you have seen all the advantages of SEO for media and its importance, since it can be the best alternative to position your newspaper or newscast.
Of course, if you have a media, news portal or any related business and you need advice on this aspect , you can count on us!
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