Creating a niche website is one of the easiest online businesses out there. All you need is a domain name, a website and a little patience. But most importantly, you need to have some knowledge of SEO. Today I want to explain you how to create a niche website or blog and monetize it. Follow me! 🙂
Setting up niche websites or blogs is something very interesting for SEOs, and not only because of the money you can earn. Someday this specialty will be recognized for its contribution to the background of SEO knowledge. Why do I say this? Well, because when you work for a client offering a good SEO service
SEO service, there are certain things
there are certain things you can’t afford.
But with niches, you have a testing ground where you don’t have to worry if you blow up a test tube or two… or blow up the whole lab! or if you blow up the whole lab! 😉
Damage will be localized and will only affect you on that project. Besides, with the mistakes you will learn to succeed in future projects.
In fact, if you expect to make money with your first niche website, you’re in for a tough time! It is a trial-and-error process in which you learn a lot. If you make it a challenge, you will even have fun in the process 😉
We are going to review the most important points when creating a niche website. But first I would like to make an introduction for total niche dummies. If you are an advanced user, skip it!
Índice de contenidos
- 1 What is a niche website or blog: a definition for dummies?
- 2 Differences between mega niche, macro niche, niche and microniche
- 3 How to create a working niche website (or blog)
- 4 How do you monetize a niche website or blog?
What is a niche website or blog: a definition for dummies?
The word “niche” comes from economics. And according to the definition of niche, we talk about a segment or a portion of the market focused on individuals who have the same needs, and that the offer does not allow them to cover them completely. If you’re a little slow today, don’t worry. I’ll explain it by applying the definition of niche to the SEO world so you can see it clearly.
Users search for things through Google, whether it’s to buy, to satisfy their information needs, etc. With a niche website what you do is to capture a portion of users interested in something more or less specific and monetize those interests (we’ll see how to do that later).
Sometimes it’s not about finding a niche where there is little supply, as Wikipedia’s definition of the economy says, but about competing for that niche. In the case of Google, the idea is to position yourself better than the competition so that those users reach your website or your niche blog, rather than another site, and that’s where SEO plays a key role.
Logically, the less competitive the niche, the easier it is to obtain profitability!
Differences between mega niche, macro niche, niche and microniche
Sometimes, in order to economize on language, we talk about niches to refer to slightly different things.
There are mega, macro and micro niches, and although they are very similar, they also have their differences, especially when it comes to the monetization strategy. Let’s see what those differences are:
- Mega niche: this is a general topic that brings together a large number of people with related interests. For example, Health and Beauty. In this mega niche there will be people interested in sports, healthy eating, diets, makeup, hairdressing, yoga, meditation, etc.
- Macro niche: the concept is the same as in the mega niche, with the only difference being that the interests to be addressed are more specific, and the base of interested users is, logically, smaller. Beauty, for example. A macro niche with people hungry for information on dieting, makeup, hairdressing, etc.
- Niche: we go down one more step from the general to the particular. An example of a niche is that of diets. It corresponds to users interested in diets in general, or in the Dukan diet, the artichoke diet, the Mediterranean diet, the Atkins diet… or the cone diet… 😉
- Micro niche: here we enter a type of public with an interest in something very specific. The Dukan diet , for example.
As you have seen, the difference between mega, macro and micro niches, or niches themselves, is the level of concreteness of their interests.
To summarize, in schematic form:
Salud y belleza (mega nicho) > Belleza (macro nicho) > Dietas (nicho) > Dieta Dukan (micro nicho)
It’s clear, isn’t it? Let’s keep going!
How to create a working niche website (or blog)
To exploit niches there are things that work and things that don’t work. The important thing is to apply what is known to work, and try new things as well, do A/B tests, etc. But if you follow these tips, you’ll save yourself from taking a few blind leaps.
Niche blogs are often referred to both as mega niche blogs with lots of content, posts and constant updates, as well as small static pages with content designed to rank without the need for constant posting or a lot of maintenance. I will talk in general about niche websites.
#1. Find your niche
The first thing is to find an interesting niche. To do this you can use the following tools:
- Google Trends: to consult the most searched.
- Google Keyword Planner: to check search volume, related keywords, etc.
- SemRush: to find out which keywords are worth ranking for.
- Flippa: to find niches that work and get ideas.
With Google Trends you can get the most interesting search trends. With the Keyword Planner you should check it and get ideas for other interesting keywords. As for SemRush, it is an excellent SEO tool to find out which keywords you can rank for quickly and with less difficulty (watch this video by Dean Romero to see the tool in action).
With Flippa, the mechanics are different. It’s all about reverse engineering. That is, locate a successful niche website or blog, and see how its gears work. Flippa is a marketplace for websites and blogs, and it has the advantage that, in order to sell the sites, the webmasters will give you a lot of data about traffic, conversion, etc. You can use the most interesting cases to explore those niches. To learn more about Flippa, read this post by Chuiso.
#2. Choose an EMD domain for your niche
I’m sure you’ve heard that the domain name no longer has to include the keyword you want to rank for, right? Well, that’s a lie! because the domain helps…
It is still one of the more than 200 SEO factors that Google takes into account, and if you have already experimented with niches, you know it! That is why the most recommended for profitable niches is an EMD domain (Exact Match Domain).
But for competitive niches, it is difficult to find a domain with the exact keyword, because it is probably already taken. In this case, what we usually do is to put something at the end of the keyword, such as additional letters, numbers (10, 20, etc.). A couple of examples:
Or this other one, which we are going to stay with to see more about niche websites:
#3. Create a website with a simple design
This is where some webmasters waste efforts, resources, etc. Don’t be obsessed with design!
In fact, what you should look for is a theme as simple and light as possible so that the website loads fast. Don’t overload your niche website with too many elements.
Don’t even think of placing a slider in the header of the page! You will only slow down the website and divert the user’s attention to what really matters: the content, the links, the banners…
Avoid uploading heavy images. It’s all about getting the best possible positioning, and you know that loading speed is one of the main SEO factors (it used to be, but it is becoming more and more important).
In the example of Dietas 10 you can see the type of design, with a very simple theme:
#4. Places abundant and optimized content
Generally, niche web pages are filled with large amounts of text. Why is this being done? Because a good extension usually improves positioning.
In fact, text volume plays an important role when there is a lot of competition. Therefore, except in the case that you have no competitors, or that you are attacking a longtail keyword that responds to a very specific query, it is normal to put a lot of text content.
In addition, it must be accompanied by images with optimized file name, title and alt attribute.
All aspects of on page SEO must be taken care of in a niche website. And if it is a site with a series of static pages in which you are not going to publish posts or introduce content frequently, you must maximize the content you have available. One way to do this is through internal links.
Some time ago I talked about the importance of internal links to position a website. Well, niche websites are no exception.
Even if you have a top menu with all the linked pages, you must link them to each other with links within the content, with anchor text optimized with the keywords you are interested in, but also using semantic variants so that it is not over-optimized.
If you’ve followed all these steps to create a niche website, you’re already pretty far along. The most important thing remains… 😉
How do you monetize a niche website or blog?
This is the part where our eyes light up. Monetization is the big incentive, and it is also the big challenge facing every webmaster who wants to exploit a niche.
- Affiliate links: an affiliate program is one in which you insert a link to make a conversion (for example, make a purchase in a third party online store, or get your visitor to register in the service offered by a website). For each person who buys a product, contracts a service, registers, etc., the provider will pay you a percentage for the conversion obtained. The most popular affiliate program is Amazon’ s , but the offer of advertisers that develop an affiliate system is very large.
- Adsense advertising: another major player in niche sites. You can combine Adsense with affiliate links, because monetizing your site with Google advertising alone requires a lot of visits.
- Banners from direct advertisers: although less common, it is an option to obtain profitability. The idea is to include advertising banners of companies related to the niche.
And we are getting closer to the end of the post. Creating niche websites is something that is always interesting for many people who want to earn extra money, or even live from this! So I hope you liked the post 😉
Do you have experience in niches? What techniques have worked for you to monetize it? Share it in a comment! 🙂
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