Link building is a very effective way to improve your search engine ranking, but some of its practices are punishable; why not focus on creating “linkable” content to get external links?
Link baiting, link earning… are concepts that have been used to talk about external links that are obtained in a natural way, creating high quality content that arouses interest, etc. We will talk about natural link building, because there is also a work of “link building” (or at least the foundation for further building on top of it 😉 ).
Today I come with the top 5 tips to stimulate the generation of natural backlinks through content. Shall we see them?
Índice de contenidos
I’m sure it has happened to you. You write a post… how to define it…? Unbelievable! You put the best of yourself. You were inspired that day. You think, “This is going to make a lot of noise!”. But no one links to it. Why?! The reasons for this can vary widely. It may be that these contents have a lot of competition and the post has gone unnoticed.
When the blog is linked to an economic sector, the problem is that, often, those who could give you a backlink are your competitors and, obviously, they are not going to do it. Professionals who have a personal blog tend to get more natural links from colleagues in the same field. But when it comes to a company’s corporate blog, for example, everything gets more complicated. There are other ways to get links for your link building, like guest blogging, for example; but it involves investing time in research, knocking on many doors, etc.
What is, then, the way to develop a link building strategy that favors your positioning? Buy links, use private blog networks(PBNs ), etc. But link building based on buying links has some disadvantages (it costs money, it can be penalized by Google…).
What can we do then? One of the things that is within our reach is to generate valuable content that receives backlinks in a natural way. And what do we mean by valuable content? Those who contribute something, and in this case, should not only do so for the general public, but also for those we want to link to us. How can we do it…? Here are a handful of ideas 😀
I believe that in every profession there are tricks, tricks that deviate from the standardized path and allow you to take a “shortcut”. We professional SEOs know a lot about this; here roguery is the order of the day🙂
Sharing an unknown (or secret) trick can help you generate backlinks. If it’s good, and with a little luck, you’ll get a lot of links from people who are eager to share it with their community.
But in addition to talking about the trick, making it public, etc., you must demonstrate that it works. Why is that? Well, for the simple reason that you must differentiate yourself from those who will just write in their blogs about your trick, which they only know by hearsay.
Let me give you an example: some time ago I shared, in this same blog, a trick on how to capture visitors by altering Google’s autocomplete suggestions. That same day, my friend Álvaro Peña published an article on Isocialweb expanding on the information I had shared about the Google Suggests trick and adding his personal touch, based on his experience. And of course, the mention included a link.
In this case, Alvaro, who is a crack, didn’t just talk about my trick, but added value to the content I had published, so I also returned the favor by placing a link.
This is a particular example in which collegiality and good vibes played a very important role, but it serves to exemplify the extent to which this type of content encourages links, mentions, etc.
#2. Set up an experiment and present the results.
The logic is the same as in the case of sharing a trick. To publicize a procedure that works, and to provide evidence of it. SEOs always say, “Don’t believe everything you read in blogs, try it for yourself!”. That’s why content that provides empirical evidence is so popular; because what most resembles your experiment is someone else’s that is well documented and provides evidence that proves the conclusions. You are saving people from having to spend time designing experiments and testing hypotheses against reality.
The experiment will also serve to publish two posts: one in which you present and explain the experiment; another in which you present the results and draw the conclusions. The first post will help generate buzz and help raise awareness of the second post.
If you manage to prove a relevant hypothesis you will have created a novelty in your niche, what better way to get backlinks?
#3. Conduct a survey
We enter the realm of deluxe content. As in the case of verifiable experiments, this type of information stands out thanks to the large amount of quackery that abounds in the blogosphere. A survey of companies in your industry, or the type of customers your B2B business is targeting, is an excellent way to get backlinks. Everyone is looking for concise, real data, both to make decisions that affect their business and to share with their target audience.
Setting up a survey is relatively straightforward, although it may require a small investment if you want the result to be a decent report that will attract attention in your industry.
#4. Create an infographic
One way to generate content without investing too much effort is to publish an infographic created by others and comment on it a bit above. You’ve seen thousands of posts along these lines, right?
Infographics are images with information expressed in a very graphic way, so that a large volume of data can be digested at a glance. That’s why they are so popular on blogs and social networks.
And why not take advantage of this infographic hook effect and create your own? (with survey data, for example 😉 ).
Don’t forget to add your logo, a watermark, your domain name, etc. It will prevent them from hijacking the infographic and not placing the well-deserved link.
#5. Publish a guide
You know… “the ultimate guide!” is one of the most commonly used phrases in the title of this type of content.
But if so many guides are written, it is because they work. Their potential for obtaining external links lies in the large amount of information they provide. We often link to guides produced by others because we want to provide our audience with more information on some aspect, but do not want to invest the time to prepare that information ourselves. What do we do? We look for a guide type post where the topic is discussed in depth and we put a link to it.
Now you just have to create the guide and get that link placed to you.
And here we are with the tips for natural link building. But before I leave I would like to make a reflection: natural link building, link baiting, earning or whatever you want to call it is fine. But it doesn’t have to replace other link building techniques. Although some of these tips are meant to generate a good bang for the buck, getting backlinks naturally using content marketing alone can be too slow a process. The options are there and it is necessary to apply the most appropriate ones for each particular project.
Anyway… if you have read this far it is because you are interested in link building, so allow me to recommend other posts on the subject that you can find in this site 😉
-Co-citationand co-occurrence, the future of link building
Now it’s your turn; what tips would you give to get backlinks in a natural way? Let’s comment! 😀
Sin asignación particular. Artículos redactados por el el equipo de Rodanet. Varias personas del equipo participan en crear los mejores artículos en cooperación y equipo 💪 Porque nos encanta trabajar en equipo 🔝