By now, everyone is well aware of Google and its great ability to provide us with answers to our questions. The searches performed daily exceed 3.5 million, so our goal is to try to make our website appear in the top positions of the SERP results.
Today we are going to share with you 10 key tips that will help you to position your website so that your traffic increases and you get to benefit.
Índice de contenidos
- 1 10 tips to grow your web positioning
- 1.1 #1 Google analytics
- 1.2 #2 Update the content of your pages
- 1.3 #3 Primary keywords and secondary keywords
- 1.4 #4 Diversify your backlinks
- 1.5 #5 Header tags and Google snippets
- 1.6 #6 Image optimization
- 1.7 #7 Compatibility with other devices
- 1.8 #8 Urls and meta descriptions
- 1.9 #9 Decrease in load times
- 1.10 #10 Continuous analysis and improvement.
10 tips to grow your web positioning
#1 Google analytics
Google Analytics is a very useful tool to know what is happening on your website with data and statistics. It provides us with information about our users to know from where they visit us, from which channel, the device they use, as well as other characteristics so that we can improve their experience.
The data provided by this Google tool is so complete that you can know the referral traffic you receive and from where. This information will be useful to you, since by knowing the media that generate traffic, we will be able to increase our activity in them and form a good community.
Having information about your competition is another of the data that Google Analytics offers. Thanks to them, we will be able to anticipate, detect opportunities and improve in those aspects that differentiate us from our main competitors.
#2 Update the content of your pages
It is important that Google spiders constantly analyze your website. The best way to achieve this is to update the content of the pages with lower performance . The best way to do this is with content of attractive value, especially if our information has become outdated due to the passage of time or new versions. You can prepare a guide with different factors to take into account to evaluate the content to be modified, for example:
- Older pages
- Low content
- Low organic search traffic
- Perceived interactions
- Links to backlinks obtained
With the updated pages detected you can rethink identifying new keywords, with which you can create new content of value to your audience and save you time and effort in devising new content of greater interest.
There are tools that can help you to better plan your content strategy such as mind maps, in order to deepen the topics to be addressed and to be able to continue developing more content related to your keywords and find derivatives.
#3 Primary keywords and secondary keywords
When we talk about keywords, the essential thing is to know how our users are going to search for us or what they are going to ask Google. For example, if a user wants to know how to improve his positioning, you can think that he should directly ask the search engine; ¿how to improve the SEO positioning of my website/my web page? The questions posed to Google are also keywords to be taken into accountThe main or secondary ones may or may not be the main ones.
By listing your keywords and creating content related to them, you will be able to introduce them in the content in a natural way for your users and for Google spiders.
It is important to carry out a linkbuilding strategy
that is to say, to create links to other pages with higher authority, in order to increase our own. There are 2 types of links, dofollow or nofollow. Let’s try to get the dofollow that will favor us much more than the nofollow.
The use of social networks is key, because if our content is shared and spread by several users, we can increase our backlinks.
Appearing in directories of your sector or lists with other relevant professionals, being able to offer your services, will also generate good quality traffic.
The use of tags will give you good results, and not only for your positioning, but you can also achieve that the better user experience. Studies have shown that 80% of readers spend more time reviewing the content at the top than the rest. This data exposes how important it is that you have a good web design and you can retain users with the top part of your content, so that they keep checking until they reach the end. With headers you can link different parts of the content and avoid scrolling and subsequent user abandonment.
For Google, the fact that your headings are keyword tags allows it to highlight more attractive and original content fragments, as well as to better understand the content to be indexed.
#6 Image optimization
Adding visual content is always a welcome addition for both the user and the search engines. We must take into account how audiovisual content can affect the loading speed of the web, so that it does not harm us when we want to position them.
It is advisable to use alternative text to describe them. Such alternative text should be very descriptive and as detailed as possible, to make sense of its relationship to the text. In this case it is not necessary to repeat the keywords.
#7 Compatibility with other devices
Studies show that more than 60% of Google searches are performed through a mobile device. Therefore, it is important to have your website perfectly optimized so that users can fully enjoy the experience at any time they deem appropriate. Google also takes into account how optimized the website is for mobile devices, and it is one of the factors that its algorithm uses to determine the positioning.
#8 Urls and meta descriptions
The basic rule for urls and meta descriptions that will guide you and help you in your success is to make them short and concise, including your keywords. In the case of urls, it is important that we avoid exceeding the number of characters and omit irrelevant words such as articles, prepositions or contractions, as they do not add value. In the meta descriptions, our best asset is to try to add calls to action that capture the interest of users and try not to exceed 160 characters.
#9 Decrease in load times
Slow loading times are the main reasons for bounces and user abandonment on websites. Therefore, it is important to optimize the loading time to prevent users from not coming back. Moreover, Google is fully aware of this and takes it into account when determining which page will rank higher than another in its results. There are several online tools that can help you detect where this delay is causing us and how to optimize it.
#10 Continuous analysis and improvement.
Continuous monitoring of the strategies applied is very important to be able to review whether or not they are working and apply the appropriate improvements to optimize even better.
A periodic report can help you to take into account the points that are likely to undergo the most changes or even which contents have not been modified for a long time. The essential metrics that you must take into account are the following:
- Traffic Sources: it is important to detect from where users access our website and to be able to improve their experience as we have already mentioned above. We will also know where these sources need to be strengthened and whether we can expand them.
- Bounce rate: users who abandon our website are conversions that we have not been able to achieve. We need to know why they have abandoned it and implement the corresponding improvements.
- Average time spent by the user: the average time spent by users on a page can give us information about their browsing behavior, showing possible obstacles encountered to achieve a goal within the website.
- Content: periodically reviewing content allows us to update and/or complete it, and will cause spiders to return to check for updates.
- Technical problems: it is necessary to take into account how the website is working at all times, in order to improve its performance if necessary.
Thanks to this guide you will be able to improve the positioning of your web page in a much simpler and clearer way. Follow our advice and success is assured.