International SEO: what it is and how to position your website around the world

Digital Marketing, SEO, Web

“If architects, lawyers, e-commerce or any other professionals visiting your website speak several languages and come from different countries, it may be time to make some changes to your website to offer them a better and personalized experience. Intercept their searches with international SEO”.

In today’s globalized world, SEO is a vital tool for any company that wants to stand out in the digital marketplace. But what happens when it comes to reaching international audiences? The International SEO is a set of strategies for positioning a website in different languages and countrieswhich can be a great opportunity for expand the reach of a business and increase its visibility worldwide. In this article from Rodanet we will see what international SEO is, why it is important and how it can be implemented to achieve success in the global market.

What is international SEO?

International SEO refers to the practice of optimizing a website to make it more visible and attractive to users in different countries and regions of the world. The objective is to improve the visibility of a website in search engine results such as Google in different countries and languages.

Optimizing for international SEO can include adapting content for different languages and cultures, adapting content for different languages and cultures, adapting content for different languages, adapting content for different cultures, adapting content for different creation of relevant content and useful for each audience, the use of external links to relevant websites in each country or regionthe selection of relevant keywords for different markets and the implementation of technical optimization methodssuch as labeling hreflangwhich indicate to search engines the language and region to which the content is targeted.

The main objective of international SEO is to improve the visibility of the website in different countries and/or languages, which can help to increase organic traffic, lead generation
and sales in international markets.

To be successful in international SEO, it is critical to understand the cultural and linguistic differences of the target markets, as well as local search practices and regulations. International SEO is especially important for companies operating in multiple countries and looking to increase their visibility in global markets.

How international SEO works

International SEO works similarly to local SEO, but with some key differences due to the additional challenges of working with multiple languages, cultures and regions. Let’s now look at some of the characteristics of international SEO:

  1. Keyword research: before starting any international SEO strategy, it is essential to conduct thorough keyword research for each specific language and region in which you want to have a presence. This involves identifying the keywords that users in those target markets are searching for in search engines, and how they differ from terms used in other markets.
  2. Content and localization: once the keywords have been identified, it is important to create high quality and relevant content for each target market. This may include translating existing content, creating new content, adapting content to reflect cultural differences, or localizing content to reflect different local rules or laws.
  3. Site structure and hreflang tags: Site structure and hreflang tags are important to ensure that users are directed to the correct content based on their location and language. The hreflang tags tell search engines which version of the page is the most relevant for each specific language and region.
  4. Links and domain authority: as in local SEO, links and domain authority are important for international SEO. It is essential to build high quality and relevant links in each target market, and work to improve domain authority in each language and region.
  5. Local search regulations and practices: finally, it is essential to understand local search regulations and practices in each target market, as they can vary significantly. This may include privacy laws , labeling requirements or differences in search practices and user preferences.

Now that you know how it works and how you should implement an international SEO strategy, read on, and discover all its advantages.

Advantages of international SEO

As you may have understood by now, implementing an international SEO strategy is key for companies that operate in global markets and want to increase their online visibility internationally, but why exactly?

  • Increase traffic and conversions: by optimizing a website for different languages and regions, it is possible to attract traffic from new markets and increase conversion opportunities in those markets.
  • Improved brand reputation: By expanding into international markets, a company can improve its brand reputation and increase its global reach.
  • Reduced marketing costs: compared to other forms of international marketing, such as online or traditional media advertising, international SEO can be a more cost-effective way to reach new markets.
  • Improved user experience: by adapting the website to different languages and regions, the user experience in each target market is improved, which can increase user satisfaction and loyalty.
  • Competitive advantage: by having a strong and well-optimized online presence in several international markets, our company can gain a competitive advantage over competitors.

International SEO Consultant

An international SEO consultant is a professional who provides SEO consulting services for companies looking to expand their presence in international markets. International SEO consultants are experienced in optimizing websites for different languages and regions, and work closely with companies to help them improve their ranking in search results in different countries.

The services offered by our Rodanet SEO consultants within an international SEO positioning strategy include:

  • Keyword research for different languages and regions.
  • Analysis of the competition in different international markets.
  • Optimization of website content for different languages and regions.
  • Development of linkbuilding
    linkbuilding strategies
    to improve domain authority and positioning in different international markets.
  • Advice on international SEO best practices and the implementation of optimization techniques.
  • Monitoring and analysis of international SEO results and identification of areas for strategy improvement.

Our international linkbuilding strategy

is an important strategy for international SEO, as quality links can help improve domain authority and web visibility in search results in different countries and languages. Let’s look at 5 linkbuilding techniques
that cannot be missing in an international SEO strategy:

  1. Create high quality and relevant content: as we already know, “content is king“, and therefore, it has to be of high quality and relevant, since it represents one of the main drivers of natural links. Creating content in different languages and for different regions can increase the chances that other websites in those markets will link to your content.
  2. Conduct competitor link research: Conducting competitor link research in your target markets can help you identify opportunities for quality links in those markets. If a website in a target market has links to a direct competitor, they may also be willing to link to your website.
  3. Look for link opportunities from local directories and blogs: looking for link opportunities in local directories and blogs can be an effective strategy to obtain quality links in specific markets.
  4. Collaborate with
    and local bloggers: getting in touch with local influencers and bloggers can be an effective strategy to get quality links and increase the visibility of your website. Identify relevant influencers and bloggers in each market and work to establish relationships and obtain quality links.
  5. Create multilingual and multiregional content: creating multilingual and multiregional content is an effective strategy to obtain quality links in different markets. By creating content that addresses the specific needs and questions of each market, you increase your chances of getting quality links.

What type of links will be used, will they be free or will there be paid links?

The types of links used in a linkbuilding strategy for international SEO canvary depending on the specific situation of each website and target markets. In general, both free and paid links can be used, depending on the objectives and budget of the strategy.

Some types of paid links that can be used include:



  • Sponsored links: in the context of linkbuilding, sponsored links refer to the practice of paying other websites to link to yours. Sponsored links are commonly used in short-term linkbuilding strategies to quickly obtain a large number of links and improve search engine rankings.
  • Review links: this consists of paying a website to publish a review of your product, service or website that includes a link to your site.
  • Association links: this practice consists of paying an organization or association to publish a link to your website on their site.

It is important to remember that paid links must meet Google’s quality guidelines to avoid possible penalties in search results. In addition, it is essential to ensure that any paid links are relevant and of high quality to avoid damaging your website’s reputation.

Should it be added on top of the budget?

Adding additional budget for the linkbuilding strategy will depend on the specific objectives of the strategy and the overall digital marketing budget. In general, it is essential to allocate sufficient resources to carry out an effective linkbuilding strategy .
linkbuilding strategy
for international SEO, as quality links can be a decisive factor in improving visibility and ranking in search results.

If resources are limited, then we may decide to prioritize the types of links that are most effective and/or most accessible to the company. For example, we could focus on creating high quality and relevant content, which can generate long-term quality natural links, and then consider other types of links, such as links from local directories, social networks and collaborations with local influencers.

In any case, we must not forget that the
is a long-term strategy, and results may not be immediate. In addition, we have to keep working constantly on obtaining quality links as we expand into different international markets and the content of our website is updated.

Still thinking about it? Contact our team of SEO and digital marketing experts at Rodanet, and get ready to see your business grow.

Copy & Content Strategist en Rodanet | | + posts

Tamara es redactora #seo y la boxeadora de la oficina. 🥊
Siempre escribe textos con gancho 😉

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.
You need to agree with the terms to proceed


Last entries