There are all kinds of link building techniques, better or worse, simple or extremely technical, more or less reliable… There is something for everyone! Do you want to know them? Well today I bring you the first of a series of very complete posts with techniques for link building that work 🙂
Link building is a very broad topic, and dealing with it in depth in one post can be complicated. I could publish a 5,000 word mega post. Long texts can benefit SEO. But they are also unreadable content that hardly anyone will bother to read all the way through, or even scan!
However, if you want us to professionally handle the linkbuilding for your project or face a strategy to grow your business, we offer our linkbuilding service so that we can improve your online positioning.
For that reason I have decided to create a series of 3 posts about link building techniques, covering a lot of actions that you can implement on your website to improve the seo positioning of your site.
And why 3 posts? Well, because there are three of them, I can cover all the possibilities that exist in relation to the approaches or ways of doing SEO that exist: white hat, grey hat and black hat.
The posts in the series are:
- Link building 1: white hat techniques to get links – This is the post you have on screen, and it’s about the more sanctimonious side of SEO 😛 Still, these are techniques that we all have to do sooner or later.
- Link building 2: grey hat techniques to get links – For those who are not afraid of breaking the rules, but erase the traces behind their footsteps…
- Link building 3: black hat techniques to get links – For the most badass, professional spammers without fear of Google who practice SEO Chuck Norris style.
Today it’s time to talk about link building techniques for the good guys.
But first I want to take the opportunity to bust some myths and false beliefs about linkbuilding. Let’s get down to business!
Índice de contenidos
- 1 Linkbuilding still works, don’t let them sell you a lie!
- 2 Link building after Penguin 4.0
- 3 12 white hat SEO techniques to get external links
- 3.1 #1. Create good blog posts
- 3.2 #2. Post tutorials
- 3.3 #3. Include links in social profiles
- 3.4 #4. Publish multimedia content
- 3.5 #5. Publish evergreen content
- 3.6 #6. Practice newsjacking as a link building technique.
- 3.7 #7. Cover events in your industry
- 3.8 #8. Guest blogging
- 3.9 #9. Practice “egobaiting” as a natural link building technique.
- 3.10 #10. Leave comments on blogs (without spamming)
- 3.11 #11. Organizes webinars
- 3.12 #12. Offer an app or other tool for free (or freemium)
How many times have you heard that link building doesn’t work anymore? If you use techniques to get backlinks, will Google punish you with a penalty? That links no longer count so much to position a website…? No way! 🙂
All these are just urban legends. Believe me, Google has no other way to determine the authority of websites than by measuring the quantity and quality of links and mentions a website receives.
And we know this, among other things, because Google recognizes it. A year ago, Andrev Lipattsev, Search Quality Senior Strategist at Google Ireland, made it very clear. He was asked at Google Q&A what factors are important when creating a website and positioning it. His response was “It’s content and links pointing to your site”. When asked if the order was important, to determine if the content was more relevant than the links pointing to the site, Andrev denied it.
Links and content are the two main positioning factors, without it being possible to determine that one counts more than the other. The third would be
Andrev confirmed something that SEO professionals already know, and that is that link building works, and will continue to do so for a long time to come.
You can watch the conversation below in the video:
But in addition to Andrev Lipattsev’s statements, SEOs know that link building works because there are too many experiments, too many case studies, too much daily work checking the results?
However, like all urban legends, there is some truth to the suspicions about link building: Google is becoming more and more effective at detecting artificial links.
The good thing is that now, thanks to the more granular operation of Google Penguin 4.0 (which acts permanently, not through periodic updates as before), it operates by devaluing toxic links and pages affected by them, instead of penalizing the entire domain, as it did before.
In any case, you have to be careful and be more and more careful with link building techniques.
You probably know it, but I want to remind you in case you are new and don’t know yet the terms we use in the SEO world. White hat techniques are those that conform to Google’s webmaster guidelines, or at least do not directly violate them.
White hat SEO is the framework that Google wants us to stay within. SEO is the art of going outside this framework and taking shortcuts to position a website faster and better.
The following Link building techniques are safe because they do not contradict the Mountain View’s manual of good practices. Most of them are
(link baiting) that allow you to do link building in a more or less natural way.
#1. Create good blog posts
Having a blog is very positive for SEO. Google prioritizes sites that update and publish content on a regular basis. The frequency of publication will help you to position yourself. In addition, it gives you the possibility to exploit a lot of longtail keywords that will bring you visits.
And more directly related to link building, publishing good posts increases the likelihood that you will be linked from other sites with related topics within your industry.
The only drawback? That it is a slow process! So, arm yourself with patience until the results come in (or wait a bit until I publish the other two posts in the series, on grey and black hat 😉 )
#2. Post tutorials
Within the posts, the ones that have a great pull to get links are the tutorials.
When you post a tutorial you are offering something of great value to users. You are teaching them how to do something step by step.
In addition, other bloggers in your industry may write about the same topic in less depth, and may want to link to a more detailed tutorial for their readers to learn more.
A good tutorial is more likely to be linked to than a more generalist post that does not go into depth or add as much value.
This is very basic, but you should still do it!
Create profiles on social networks and include the link to your domain. These links are nofollow, but they send social signals to Google that inform it that you are serious about your site.
Ideally, you should feed these social profiles by sharing content.
#4. Publish multimedia content
Content with formats such as image, audio or video are gaining prominence, and can also be a good magnet for clicks.
You can create:
Infographics, for example, are a relatively easy type of content to create, are often shared and get a lot of links. But it must always be accompanied by text, or else you will receive a lot of links without context, without reference keywords that can be associated to the anchor text of the backlink, etc.
#5. Publish evergreen content
Evergreen content is timeless. They are as useful today as they will be in 2 or 3 years (although sometimes it is better to update them a little).
If you publish timeless content on the blog you increase the probability of receiving links not only today, this month or throughout the year, but in the medium-long term.
This is the opposite strategy. It’s about getting the same results by talking about news or echoing something new in the industry before it’s on everyone’s lips.
The downside of this strategy is that, unlike in the press, bloggers do not always cite their sources, either because they consider you a competitor, to take credit for what they write, or out of carelessness.
Another difficulty with this strategy is that it is not evergreen content, and therefore only works in the short term.
But if you do well, you can get a good handful of links that will improve your link profile.
#7. Cover events in your industry
Another content-based link building strategy is to cover events. If you attend an event in your sector, besides being a good opportunity to network, give visibility to your business (if it is your case), etc., you can cover the event.
When an event, trade show, etc. is held, attendees often look for information on the Internet. And although it may surprise you, events do not always have the media coverage you might expect.
You can create a post talking about the event before it is held to try to attract visitors, and another one afterwards, as a chronicle, explaining how it went.
Bloggers who have attended and talk about it on their blogs may link to you if there is not too much information available about the event.
#8. Guest blogging
Being published in a guest post or interviewed by an influential blog doesn’t have to be suspicious for Google if you do it the way they like it:
- Occasionally (not systematically).
- Without abusing links.
If you practice too much reciprocal guest posting it sings in the eyes of Google, which will technically only see a suspicious exchange of links between blogs.
Have you ever seen a post like “Top 10 blogs of…”, or “50 bloggers you should follow…”? Well, that’s
We all like to be flattered and talked about as experts. Those mentioned will insert a link to inform their audience that they have been included in a list with the X best in…
This technique can be considered white hat because no one can stop you from mentioning the best sites within a sector, or the professionals that stand out the most in something.
#10. Leave comments on blogs (without spamming)
One way to get links is to leave comments on other blogs, or even forums. Normally, to leave a comment you will be given the option to put a link to your website that will appear in your name.
It is also an excellent way to gain visibility, attract visitors and make yourself known.
Do not abuse. Try not to include more links than necessary. Focus on adding value. In a specific comment you may want to leave a link for the blog readers to complete the info. However, if you do it systematically, insert several links, etc., your comments may be deleted by anti-spam filters such as Akismet or even by the blogger himself.
That is, as long as you decide to stay within the white hat camp, of course…. 😉
#11. Organizes webinars
Webinars are always well received by the public.
To increase the likelihood of getting links, publish a post announcing the webinar well in advance, and then create a memory or even a transcript of the content.
Both participants and attendees may link to you from their sites.
#12. Offer an app or other tool for free (or freemium)
One of the most effective ways of link baiting is to offer something useful, such as a tool, an app, a theme, etc. If your site has something to do with web design, programming or technology in general, you can perform very interesting natural link building actions.
In addition to the links you may receive from users, resource directories, etc., you may also receive links from reviews, tutorials…
You can offer it for free, or even freemium, monetizing users who want to use PRO or premium features.
You already have 12 link building techniques that you can implement in your project without leaving the white hat SEO. If you still want more, in the post I link below you will find another handful of natural link building techniques that you can put into practice.
Here are the next posts on how to get links with grey hat link building techniques. Or if you prefer, black hat link building techniques to get links based on the strategy you prefer. Don’t miss them!
If you liked the post help me to spread it on social networks so that more people can learn about these SEO techniques🙂
And if you know of any other link building techniques you’ve tried that I haven’t mentioned in the post, share them in the comments!😉
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