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SEM specialists with global vision
In the digital world, SEM is indispensable: it is your direct access to potential customers already interested in solutions like yours, fast and effective. At Rodanet, we specialize in making paid advertising investment a significant, scalable and profitable source of return.
As an expert SEM team we will not only increase the click-through rate of your campaigns, but we will also optimize landing pages on your website, effectively manage bids and budgets, and create strategies around keywords relevant to your business.
With a perfect combination of analytical skills and creativity, we ensure that your investment in paid search ads translates into real conversions and tangible benefits.
Choose Rodanet, where SEM translates into clear and measurable results . Contact us today and find out how we can help you reach your potential customers at the perfect time.
We make SEM a profitable and scalable channel.
Rodanet, experts in SEM PPC Advertising in Barcelona
Optimize and maximize the return on your online advertising investment with Rodanet. As an expert PPC agency, we create your advertising campaigns using a comprehensive targeting strategy, ensuring you find the right customer and impact the right person.
CONSULTING AND TARGETING
Previous market analysis we take care of segmenting your audience. Where is it, how old is it, is the campaign seasonal, what geographic location is the most suitable, from which device is the campaign more profitable: pc, mobile. Among other segmentation factors that make advertising more relevant to who it is shown to.
SEM campaigns are not only based on targeting. Once this point is decided, we move on to the phase of choosing, configuring and optimizing the keywords for which we want to advertise, analyzing the volume of searches and the intentionality of the searches, which are optimized according to the data that is thrown over time.
ROI AND BUSINESS ORIENTED
This data will give us very relevant information to study, such as which words have the highest ROI (return on investment) based on their CPC (cost per click), which words we need to negative, why they are distorting the campaigns, among many other things.
MONITORING AND OPTIMIZATION
This is why good SEM campaigns become more profitable over time. Thanks to analysis and optimization. We create customized real-time dashboards to monitor all your campaign data. We set up alerts to never miss a single detail.
PERSONALIZED EXPERIENCE AND ACCOMPANIMENT
At Rodanet, your success is our priority. We offer you a fully customized experience, adapting to the specific needs of your business and providing you with continuous support.
ADAPTABILITY AND CONTINUOUS IMPROVEMENT
We understand that the market is constantly changing, and flexibility is key to staying ahead of the curve. Our experts are always attentive to market trends and changes, ensuring that your campaign continuously adapts and evolves, thus maximizing the return on your investment.
Don’t leave your advertising investment in the hands of just anyone; trust Rodanet.
Our SEM methodology step by step
At Rodanet, we know that a successful SEM campaign requires a structured and personalized approach:
Kick-off with customer
To know your business, value proposition, target audience, sector, competition and objectives.
2. Creation of a customized SEM strategy
We understand your business, your goals and your target audience. We identify relevant keywords for your industry that will drive quality traffic to your website. We establish clear and measurable objectives for your campaign.
3. Implementation of SEM campaigns
We implement the campaigns in the search engines established in the strategy, prioritizing Google Ads due to its extensive reach and effectiveness. We design eye-catching and relevant ads for your target audience.
4. SEM PPC tracking and continuous optimization
We constantly monitor campaigns to ensure their optimal performance. We make real-time adjustments and improvements based on campaign performance. We use web analytics tools to obtain valuable insights that help in optimization.
5. Evaluation of results
We provide detailed and understandable reports on campaign performance. We evaluate the results to understand what works and what does not. We propose new actions and strategies based on the analysis of the results to continue improving the performance of SEM campaigns.
* No commitment to permanence and results oriented.
We work with SEM and SEO strategies with…
And this is what they say about their experience with Rodanet:
What can you achieve with SEM campaigns?
- Generate qualified traffic to your website. With SEM campaigns, you will be able to capture traffic that is actively looking for the products or services offered by your company.
- Make your brand known in a specific location. You will be able to advertise in real time in the areas where your potential customers are located, or where you have more possibilities to generate business.
- Generate conversions on your website. If you have an e-commerce or corporate website, you can generate conversion actions from the traffic captured with SEM campaigns.
- Control the investment at all times. You decide how much you want to invest in your SEM campaigns. However, as SEM specialists we will always be there to advise you.
- Brand image: appearing in relevant search results also helps build your brand’s recognition and authority in the marketplace.
SEM Services: Most common search engines
It is undeniable that, when it comes to SEM campaigns, Google Ads stands out as the worldwide favorite, as it has by far the largest market share. If you want to advertise on the Internet, you have to be on Google.
Google Ads is a platform that allows displaying advertisements to users searching for specific products or services on the web. In fact, it allows you to create text, graphic, video and other ads that will appear in Google search results, partner websites and other online locations.
This platform offers advanced targeting tools that allow you to target ads to specific audiences based on a variety of factors, such as keywords, geographic location, age, interests and online behaviors. This level of personalization is essential to reach the right target audience, thus maximizing the return on advertising investment.
Given the large user base and effective targeting offered by Google Ads, it is not surprising that companies choose to invest in advertising on this platform over other options. The reach and precision of Google Ads make it a prime choice for SEM campaigns, ensuring that your ads are seen by the right eyes at the right time.
Bing Ads, now known as Microsoft Advertising, allows you to create text, graphic or video ads and target them to different demographics and geographic locations.
It also allows you to monitor and optimize your campaigns with effective tools to ensure maximum impact.
Yahoo Ads allows you to reach your audience precisely through a variety of advertising formats and channels, including search, video and native advertising.
Segment your ads based on location, interests, age, gender and more.
With Yahoo Ads you can manage your campaigns, set a budget and monitor the performance of your ads, all from one place.
Yandex Ads can be leveraged to reach a large Russian audience.
Like the other advertising platforms, it allows the creation and display of ads on the Yandex search engine and partner sites.
Text, graphic or video ads can be created and targeted to the desired audience based on keywords, location and interests.
Yandex Ads offers tools for the configuration, management and analysis of advertising campaigns, thus ensuring the best possible return on investment.
Google, the search engine par excellence for SEM advertisements
Google is undoubtedly the world’s most popular search engine and a fundamental tool for search engine marketing (SEM). Through Google Ads, you can create advertising campaigns that appear in Google search results and other partner websites.
Advantages of using Google for SEM and Online Advertising
- Reach: Google processes billions of searches per day, giving advertisers access to a wide audience.
- Targeting: allows advertisers to target specific audiences based on keywords, location, interests, age, gender, devices, etc.
- Analytics: Google Ads offers robust analytics tools that allow advertisers to measure the performance of their ads and gain valuable insights to optimize their campaigns.
- Flexibility: campaigns can be adjusted in real time to improve performance.
- Ad formats: Google offers different ad formats, including text ads, graphic ads, video ads, etc.
Find out more about our Google Ads service:
Most common objectives for SEM campaigns
Increase sales of your e-commerce products or services!
In addition, we perform a complete audit of the entire procedure. Are your potential customers abandoning the purchase process? We find out why, and we make sure to re-engage them so that they convert and campaigns are profitable.
Obtain contact details of people interested in a product or service for future marketing communications!
With our specific segmentation strategy, you will only reach your potential customers just when they are looking for the service and/or product you provide. We will help you to get qualified contacts!
Do you want to make your company, product and/or service known or gain visibility, do you want people to remember your brand?
We will make your target audience know you: who you are, what you do and what your brand style is. We will increase your visibility in the channels most related to your business, making you stand out ahead of your competitors.
Frequently asked questions about SEM
SEM stands for “Search Engine Marketing” or “Search Engine Marketing”. It is a digital marketing strategy that seeks to increase the visibility of a website in the paid search results (ads) of search engines such as Google, Bing or Yahoo.
SEM, or Search Engine Marketing, is a digital marketing strategy that seeks to increase the visibility of a website in paid search engine search results. The process begins with the selection of keywords relevant to the business or product. Then, an ad is created that will appear when users search for those keywords.
Our methodology is built through knowledge acquired since 2011, based on data, metrics and ROI orientation. And with proprietary developments to make data interpretation and optimization through artificial intelligence easier.
In SEM campaigns, payment is generally made through Pay Per Click (PPC), Cost Per Thousand Impressions (CPM) or Cost Per Acquisition (CPA):
- PPC: advertisers pay each time a user clicks on their ad, and is the most common model across all platforms.
- CPM: is mainly used for brand awareness campaigns, or also known as Display, where advertisers pay a fixed amount per 1,000 impressions of their ad.
- CPA: advertisers pay when a click on an ad results in a conversion, such as a sale or a registration.
Yes, as a certified Google Ads agency, we have 24/7 support from a Google consultant for any problem or issue that may occur in your campaigns.
An SEM agency is a company that helps you create and/or optimize your campaigns to make them much more profitable.
All companies whose services or products are in demand on the Internet. This includes 99.99% of the companies in the world.
We have an extensive article explaining in detail all the differences between SEO and SEM: https://rodanet.com/diferencias-entre-seo-y-sem/
In summary, we can say that SEO is a set of techniques and tactics to appear organically in search results, while SEM is the paid medium, whereby you can advertise to appear in search results as an ad, on a cost per click basis.
To work with SEM, you will have to take into account two points:
- The investment made in your campaigns to buy traffic (Cost Per Click)
- In the case of an agency, an expert or a consultant, the fees for their work.