There are links of different caliber and authority. As in real life, a mention to us does not always have the same relevance and diffusion, if it is made by the President of the Government through channels with great diffusion praising our work, as if it is made by our mother to the neighbor saying how well we work.
The Internet works the same way. Not all links are equally important.
The Internet is almost infinite in terms of variety and type of links. At Rodanet we have specialized in off page SEO, being very meticulous and creating our own methodology in linkbuilding strategies.
One of our maxims is to catalog and monitor all the links pointing to our website in real time.
We might think that links are just links, but they are not. There are many links and each project needs one or the other to a greater or lesser extent. We can find different types of links: from newspapers, directories, thematic directories, social profiles, forums, blogs, thematic blogs, comments on blogs, wikipedias… Once cataloged and determined its percentage, we try to emulate it.
Same about: where do these links come from? It is not the same if your business is local and you are looking for a positioning strategy in Madrid than if you want to position yourself throughout Spain or if you are looking for International SEO and position yourself in different countries around the world.
The linkbuilding strategy that we carry out must also be adapted to the area where we want to position ourselves so that it is as effective and optimal as possible.
We already have the type of pages that we want to link to us, now we need anchor text that we want for our links.
We have the types of links, the anchor text, do we have it all? NO!
Y… How do you know at all times how the links are and how they point to our website?
Giving room for improvisation on the Internet and for Google is not a good idea.
That is why we have our own monitoring system where we store all the links pointing to the domain. Thanks to which we are able to extract all this information and monitor the health of the linkbuilding strategy in real time.