We all want to know exactly what we do, keep perfect control over the people who visit us and at the same time obtain valuable information that will help us to create better strategies.
However, SEO is not something that is done automatically, it requires deep knowledge of the business idea we have and at the same time knowledge of our audience and the people, brands or products that are our biggest competition against others.
SEO, although it is the same for all websites, in the case of a website made with Prestashop, requires more technical knowledge than another website made with another content management system. You must recognize the file system and its own language to be able to modify files and implement the changes needed for a good positioning of your Prestashop website. That is why it is so important to have a good SEO company to take your project to the next level.