SEO Consulting

We turn your SEO audit into reality

Because we do not like SEO consultancies, 80-page documents that remain in the forgotten drawer of a company, with a series of checklists and improvements to implement on your website, full of ornaments and little practical sense.

If that’s what you’re looking for, we’re probably not the company you’re looking for.

What kind of SEO analysis does Rodanet perform?

First of all, we need a detailed briefing from the client, we need to know what are the business objectives of the project, and what is failing now to achieve them or to believe that they could be much better.

This is the starting point, without this explanation from the customer, the rest makes no sense.

With this, we have two ideal scenarios:


We take care of everything. Analysis, problem detection, proposal, solution and implementation. Avoid double investment of SEO and programmer by unifying the work in a single team. Obviously not all projects can be covered in this scenario. If your website is built with a CMS such as WordPress or Prestashop, there is a high probability that we can take it over. The rest should be studied on a case-by-case basis.


Good and agile. The freelancer who made the website and who responds every 5 days to resolve issues, from experience, does not work. And we don’t want to be drastic, but we care about the result the customer will getThis is a formula that has not worked for us in many cases, and in most cases only makes sense when there is an in-house team, or a close collaboration with a programming person or team.

How we work with our SEO audits

Current status and objectives

Our first mission is to know all the guts of your business, we want to increase your profits, and we need to know everything.

Don’t worry, we ask you and we ask you. The more information you give us, the greater the probability of success.

With this information we should:

  • Analyze the current status of the project according to the main objectives.
  • Current status in terms of SEO and positioning map vs. competition.
  • Segment web areas by objectives and search intent.
  • First definition of objectives and most important KPIs of the project.

Market research

In this way we can get a little closer to your sector, which is why in this first phase we contemplate an in-depth market study, ranging from a study of the sector and competition, to an exhaustive keyword research for the definition of concepts and strategic areas of the project.

Defining the SEO strategy of a project is the most important phase for the success of a project’s positioning.

From this analysis, we will define the web architecture: proposed menu hierarchy and internal web mapping.

The menu you see on our website is not just like that. This is because we know our business, we have analyzed it, and it turned out that this was the most optimal menu structure for results/business:

Web analytics and measurement

We have talked a lot about business orientation but… how do we do it?

Once the web and business objectives have been defined to know which metrics are important for the project (contact requests, calls, downloads, newsletter sign-ups).

We implement a measurement of events, conversions and transactions so that we can count not only visits, but all the goals we have set.

This way, we know where the business is coming from, and we can always act accordingly.

SEO Analysis & Technical SEO

We have 3 basic pillars:

  1. We do a crawl of your website, to see how Google’s robot is interpreting your site, if there are errors, what your website is composed of, etc.
  2. Indexing analysisto check which URLs or parts of the web are being indexed by Google, and the level of importance that this crawling gives to the URLs of your site (by level of depth, whether it is in the menu or not, internal interlinking, etc.), and if this is aligned with the business of the project.
  3. Ordering and classifying your website accordingly is essential. Think that Google is like a large online library that sorts and classifies content, so the more segmented and ordered the content of your website is, the easier it will be for Google (and the user) to understand each content and index it.

From these 3 basic pillars, we carry out a technical audit to touch on all the points that make a website simpler and friendlier in the Google indexing process.

We mentioned it above when we talked about our methodology. Depends.

We like to be able to apply the changes, we are not able to present a document and avoid responsibilities, we believe in practical and efficient consultancies.

In case the client has an IT team to make these changes, we usually work with a Google Sheets updated in real time, allowing all teams a much more fruitful synchronization and a more efficient time management.

You will have a control document very similar to this one:

  • Review and proposal of improvements for mobile optimization and adaptation to MFI (Mobile First Indexing).
  • Indexing rate: analysis of indexed, non-indexed, indexable and non-indexable URLs, and how we prioritize indexing according to business value.
  • Definition of web architecture: Confirmation of the menu hierarchy mentioned in the first point and mapping of internal linking for link juice optimization towards the most strategic areas that are of interest for positioning.
  • Optimization of crawl and crawl Budget that concentrates on strategic areas (definition of nofollow, depth levels, dispensing with internal links, etc.).
  • Detection of possible 4XX or 5XX errors, as well as redirection chain (3XX) and proposed solution to each one.
  • WPO: Setting guidelines for the optimization of all resources necessary to improve the loading time, performance and speed of the web.
  • Search Console review and analysis, current performance and bug fixes.
  • Review and study of current web analytics oriented to SEO.
  • Sitemap optimization proposal
  • Robots.txt review and optimization
  • Review of version redirections and HTTPS
  • Canonicals and Pagination Review and Optimization
  • Implementation of all Schema microformats that may be useful for the project.
  • International proofreading, implementation of lang, href lang and alternate tags; optimization of interlinking between languages.
  • Migration action plans if necessary.
  • Tailor-made analysis depending on your type of business, for example in case you have an online store, we have a SEO analysis specialist in e-commerce to take it to the next level.

On-page optimization

In parallel, at the operational level of the web, we deal with two main points:

  1. Content analysis and user experience. There should not be too much similarity of content, duplicate or poor content, which would lower the quality of your site. Moreover, we do not only think about traffic for traffic’s sake, Google exists to solve users’ search intentions, so being able to define if your project responds to those search intentions that bring business will be fundamental for the project.
  2. On-page optimizationThere are a number of directives that help Google to better understand the content of a URL and it is imperative that there is a perfect on-page optimizationThe following are some of the most important aspects to consider: the user-friendly construction of the URL itself, titles and meta descriptions, importance tags, contextual internal linking, image optimization (weight, file name, alts, titles and captions), content semantics, etc.

We take care of everything

Local SEO Analysis

Is your business local? Do you have a physical location and are interested in ranking on Google Maps and geolocated organic search results?

We also optimize your Google My Business listing to improve your local positioning, as an SEO agency in Madrid and throughout Spain, find out how we do it in our Local SEO in Barcelona section.

We have already done SEO audits for:

SEO consulting is only the basis for a good medium and long term SEO strategy, find out how we can help you, and maximize your sales.

Frequently asked questions about our SEO audits

For us, an SEO audit is a fine-tuning of a web project at all levels (web architecture, technical SEO, on-page SEO, off-page SEO and strategic SEO), taking into account the current status, objectives and knowing in detail the guts of a business.

All. Everything that will be important for the strategic positioning of your project. We do not make a checklist and disengage from the project. We implement all the changes or accompany you throughout the process through our system to turn our SEO consulting into reality.

We understand technical SEO as the optimization and code architecture part, understanding how Google’s robot crawls our website, etc. For Rodanet, technical SEO is the basis for understanding the rest of the most common factors.

Of course. We take care of all the on page optimization of your website in this phase, and determine what is the current status in terms of SEO Off Page for the strategy to follow in the next phase.

Depends. It is impossible to determine a fixed price without knowing the website to be audited. Auditing a website with 5 URLs is not the same as auditing a website with 1,000,000 URLs. A website made with a CMS such as WordPress or a website with custom programming. That’s why we need to know all the peculiarities of your website and business to make a 100% customized budget.