If you are looking for the best way to optimize your content for search engines, this guide will be of great help to you. We want to share with you some steps to follow, so that your website is positioned in the first results of the SERP (search engine results pages of the main search engines).
It is important to understand what are the elements that contribute to the optimization of your website, we will also explain how to implement them step by step.
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Content is the key
The content is one of the key factors for good positioning in Google. It is essential to generate quality contentthat is, that provides value to the user and that is unique and of interest. Obviously, we cannot fall into the malpractice of having duplicate content, as Google will penalize us.
Such content has to answer certain questions so that Google’s spiders can understand it and show it to users searching for information. It must also be able to respond to the existential needs of people surfing the web, providing useful information that is different from the large amount of content that can be found on the Internet today.
The most important thing is to be clear about what our objectives are, in order to create content that is aligned with the entire business strategy, and that will help us achieve all the proposed goals:
- Top positions in SERP rankings
- Obtain links that provide us with authority
- Satisfying our audience
- Obtaining leads
The good content together with good planningwill provide us with a synergy that will make us achieve all our objectives and a feedback, since we will be able to detect new opportunities to continue generating new content. Creativity calls for more creativity. This way we avoid falling into meaningless and worthless content, which only responds to obligations and not to produce quality content.
Elements for good SEO content optimization
#1 Keywords
The keywords are essential to create our content. They will be our guides when it comes to writing with sense and optimizing our content in a natural way. It is necessary to perform a keyword research or keyword search to detect which are the words for which we want to position ourselves.
It is not a matter of adding them all without meaning, but of integrating them into our content in a coherent and natural way. Quality is more important than quantity, so we should not try to force words into the text. A good research will allow you to find the right keywords semantically related to to make a natural and more extensive use of them in your publication.
#2 Simple and optimized URL
When it comes to URLs, the less-is-more rule is a fact of life. The structure of our URLs must be simple and easy for search engines to understand, as they also need to be able to understand is telling them what they are going to find on a web page.. The length between 3 to 5 words will be the most optimal for Google algorithms. For a better positioning, remember include the keywords of the article.
#3 Titles
The title tags are key in optimization and one of the most important points to take into account for positioning. The trick is to include your main keyword. The keyword must appear at the beginning of the title tag and must not be longer than 60 characters.
#4 Metadescriptions
It is true that Google no longer considers this element when positioning for some time now, but the description of the description can be the decisive factor that convinces the user to click on our website.
This is where the CTR, comes into play, which together with the user’s time spent time spent by the user influences potentially in the SERP. It is therefore advisable to create good meta descriptions, that are less than 160 characters less than 160 characters and that contain our keywords. Make sure it is informative and contains a call to action.
#5 H1 tags
H1 tags are the main heading of our page, i.e. the title of the article. title of the article. It often coincides with the title tag or is very similar to it, so the keywords must appear. In CMS like WordPress you will see it intuitively in a designated field.
#6 Date of update
When we search for information, we almost always look at the first results, since they are usually the ones that contain the most recent information. For this reason, we recommend highlighting update dates and convince the user to click on our content. For Google spiders it is also an incentive to keep updating our website, since they will want to review the new content and, therefore, they will see that our page is updated frequently. In CMS like WordPress you have the WP Last Update plugineasy and intuitive plugin will do the job for you.
These tags correspond to the subtitles of the article or post and must respond to a hierarchy. The most important is the title, which corresponds to H1, followed by the subtitle or subtitles that correspond to H2, and so on up to H6. However, the first two are the most important in terms of positioning. The rest we only use them so that the whole text follows a logical and coherent structure.
#8 Images and videos
The videos and images directly favor the time spent the dwell time of our users of our users on a page, especially when they provide more value provide greater value to the information we offer you. You can also use infographics, a graphic resource that makes reading easier and more enjoyable for the user.
Platforms such as YouTube can help you complete the information and thus create synergy back into your own content if you have a presence in these networks.
#9 Web Usability
It is important that your website has a responsive design, that is, adapted to other devices such as smartphones or tablets. Google has made it clear that this is a key factor in its weighting, as more and more searches are conducted on cell phones than on computers.
WordPress already contemplates this factor in most of its themes, and allows you to customize the mobile display to your liking.
#10 Loading speed
Loading speed is the time it takes to display all the content of a page. This is a decisive factor, both for indexing and for the user’s experience, because if they leave our website, they will most likely not return.
Optimizing the visual content of the website helps to reduce the loading time. Tools such as Google PageSpeed, show us in statistics the loading time and help us to know which aspects need to be modified to improve it.
#11 Outbound & internal links
Use external links will provide relevance to our content, especially if we make reference to pages with a certain reputation, that have a similar theme to ours and that we can relate in a natural way. This will allow Google spiders to better understand our content in reference to the link.
We can also make use of internal links, where we make reference to other previously published articles and/or other categories that may help to deepen the information. In this case there is no minimum or limit to the number of links, as long as we follow the rule of logic.
#12 Social networks
Include social media sharing buttons is a natural way to spread your content and reach more users, as well as a subtle way of inviting your a subtle way of inviting the user to share it if he/she liked it or found it helpful. Be sure to include and optimize social metatags for indexing.
Why optimize your content?
Optimizing all our content is an essential step to improve the user experience, as well as to reach the top positions in the major search engines. The most important thing is create quality content that adds value, and to focus on solving user needs. With images, videos and other graphic resources, we can capture the attention of our readers and complement the information in a more visual way. Success is assured!
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