The term SEO marketing is increasingly present in our society, and the truth is that it is not surprising. With the rise of new technologies and the emergence of the Internet, more and more companies are jumping on the digital bandwagon. It is in this context where the well-known SEO or organic positioning in search engines appears and, as a consequence, SEO marketing. Not sure what it consists of? We tell you all the secrets in this article!
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What is SEO Marketing?
The concept of SEO Marketing, also known as positioning in digital marketing, is the set of techniques and strategies that are carried out so that a web page can be positioned in the first results of the main Internet search engines, such as Google. When we talk about SEO Marketing, we refer to the positioning in the world of digital
digital marketing
This is a concept that is increasingly on the lips of more and more people, especially in the training sector as in digital marketing masters and other courses.
To achieve the desired positioning, it is essential that we understand our business and the target audience we are going to address, since our mission is to be able to respond to their needs.
Factors involved in SEO Marketing
One of the main characteristics of SEO positioning is that it is an organic visibility. To do this, it is essential to understand that search engines use different algorithms with previously established parameters to decide which page occupies a higher position than another in the search results. Within the complexity that this entails, SEO Marketing experts try to optimize different aspects of the web pages, which can have a direct impact on the positioning.
SEO On Page
The
SEO On Page
tries to optimize all the elements that are part of the internal structure of the web page, among which we highlight the following:
- Header optimization
- Optimized web architecture
- Internal interlacing
- Creation and optimization of quality content, focused on the user.
- Web Usability
- Use of keywords
- Titles & metadescriptions
- URL Optimization
- Responsive or mobile friendly design
- Optimal loading speed
Off Page SEO
On the contrary, off-page SEO takes care of all the elements over which we have less control, i.e. those that are outside our page. The main objective is to gain online reputation and authority through the following strategies:
- Linkbuilding
- External links
- Content marketing
- Social networks
- Local SEO
SEO Marketing and the semantic market
One of the fundamental pillars of SEO Marketing is the content, but you must keep in mind that writing 1000 words that do not provide originality, novelty and value, is not enough. The content needs to be optimized for SEO and be of quality, to improve the user experience within your website and to be able to respond to all their needs. With the large amount of content and information that exists today, it is essential to work on this point if we want to retain users on our site and prevent the competition from overtaking us.
With digitalization and the changing needs of today’s paradigm, SEO Marketing keeps evolving day by day. This is where semantic search comes into the picture, where we stop focusing on a few key words
keywords
and we start using longtail or derivatives of them.
Key aspects of SEO Marketing
Responsive and mobile friendly design
Smartphone searches are already outpacing desktop searches with truly astonishing figures. Currently, the average is 57% of mobile visits, although countries such as Japan and India have much higher figures, at 75.1% and 83.8% respectively.
Email marketing is the key
An ideal option to keep your traffic growing and maintain it is to opt for email marketing. In this way, you get to stay in touch with your subscribers and create a bond with them. The longer the email list you have, the better the chances of keeping them engaged with your site.
The power of social networks
Another essential aspect that you must take into account is that Google will not only redirect users to your website, but also to other channels of visits such as
social networks
. Nowadays, the vast majority of people use them on a daily basis, making them ideal information channels to publicize your business and your website.
Local SEO Marketing
The
Local SEO
is becoming more and more popular due to its geographical positioning criteria. Search engines try to respond to users’ needs, which are increasingly related to their environment. Therefore, it is important that you update your Google My Business listing, in case you have a physical location.
Benefits of applying SEO positioning
Choosing to apply an SEO strategy in your business is vital to survive in the market. Proof of this has been the global pandemic we have experienced due to the health crisis, where the only sectors that have been able to move forward and even make profits are those that are digitized and that perfectly understand the workings of the digital world.
SEO is, without a doubt, a set of essential techniques to make your business profitable and benefit from the following advantages:
High return on investment: making our website appear in the first search results of Google does not involve any cost, leaving aside the investment that involves hiring an expert in the field.- Positioning: the first thing you must be clear about is that SEO strategies are long term, so you will start to see your results after a while.
- Qualified traffic: positioning leads to an increase in traffic to our website. In fact, studies have shown that the first three search results get 75% of the clicks.
- Exponential growth of sales or conversions: one of the main advantages of SEO is that it manages to optimize the conversion rate of our website. It is essential to optimize the elements of the website that can directly affect our sales or conversions.
- Brand reputation: appearing in the first results of Google contributes to improve the reputation of our brand and make users perceive it as prestigious.
Why SEO Marketing
As you can see, betting on SEO Marketing, or what is the same, web positioning, is essential for our business to be profitable and get your sales increase exponentially. An SEO strategy must be worked on continuously, because just as we can achieve good results, if we relax we can also lose them. Put yourself in the hands of the best SEO professionals with Rodanet, SEO agency, and get your business the success it deserves.
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