More than 11 years connecting with people and creating strong and recognized brands.
Social Media Agency in Barcelona
Experts in strategy, content and advertising in social networks.
We help you with everything from the communication strategy for social networks to the execution and optimization of each of the actions to connect with your target audience.
Simply put, Social Media is the set of platforms on which communities of people and brands interact and socialize in order to share ideas, news and particular interests.
Unlike traditional media where the content is generated by a large broadcaster, in social media the content is mostly generated by the community itself and it is precisely its participation that makes it social media. If there is no interaction, it is not social media.
Social networks are a window for brands to connect effectively and credibly with their target.
Content that represents and adds value to your brand.
Content remains at the core of advertising and communication strategies. The user is looking for quality and originality.
When we move into social media, content must empathize with audiences, connect with them on both a rational and emotional level.
When creating content for social networks, we always take into account the insights that motivate our audience to provide useful answers and even anticipate what they want. Trends must be predicted to create effective messages and generate relevance.
SOCIAL MEDIA SERVICES
What do we do for your business?
Social media audit
To analyze and detect what opportunities and strategies we should take advantage of to grow your business through social networks.
Social Media Plan
To define what we are going to do, why, how and what for. In this way, all the efforts we make in social media will be directed towards achieving the objectives of the business itself.
Community Manager
For the management of communities and social networks. When we work as a Community manager on a project, we put on the brand’s hat and become part of their team. We get to know your company culture and become experts in your industry in order to better connect with your audience.
Advertising campaigns in social networks (Social Media Ads)
To achieve results in a faster and more effective way. Sometimes it doesn’t go far enough with organic content creation to reach the desired audience to achieve a certain goal. But with the advertising tools provided by social networks, we can make use of technology to reach those potential customers we are looking for and achieve our objectives.
Social Media Audit
We analyze your business and competitors
- Sector analysis: market trends, opportunities, niche markets
- Brand analysis
- Purpose of the brand: what does it contribute? What are its values?
- Featured products / services
- SWOT
- Social Media Audit: channels, content, community, reputation
- Benchmark Social Media: content research and analysis of results of related or competitor brands.
- Definition of the right target: this will make it much easier for you to set objectives (KPIs), choose the social networks and the content we are going to create. We don’t want you to waste resources.
Social Media Plan and Social Media Strategy
We define the most appropriate Social Media strategy
We develop a customized social media plan, taking into account your objectives, sector and investment capacity.
For us, a good strategy must answer a series of questions: what are we going to do and say, who are we targeting, in what media and at what time, for what purpose and with what budget.
Our strategies always have an eye on objectives.
The strategy will always depend on the objectives set. Each objective is accompanied by a strategy and corresponding action plan.
For example, if what we want is to attract customers, we will have to resort to a brand promotion strategy in order to get leads and new customers. On the other hand, if the objective is to obtain more web traffic: the strategy will consist of increasing brand awareness by setting actions such as attracting subscribers and increasing activity on social networks in order to redirect qualified traffic to the website and thus increase online visibility.
Be SMART
We always set specific, measurable, achievable, relevant and time-bound goals. The objective must be clearly defined.
For example, “I’m going to get fit” is not a specific goal, but “I’m going to run 30 minutes a day to reduce my weight by 5kg in 2 months to feel better” is.
The same is true in marketing. “I want to get more visitors” is not something specific. We must clearly define what we want to achieve, where, when, how and why.
The evolution of marketing 4.0 brings us a great combination of data and psychology that helps brands to maximize the customer experience and prolong relationships.
Social media is a good channel for almost all phases of the funnel:
- During the “discovery” phase, social media is the ideal place to connect with the audience and start building brand awareness.
- For more advanced stages, social media advertising offers very powerful tools to perform remarketing campaigns targeted to customers or users and send more personalized advertising ads, with which a high conversion rate can be achieved.
The most important thing in social media is to provide valuable content, generate user experience and engage your followers with your publications.
Rodanet, Social Media Agency in Barcelona
We generate a brand oriented to generate profitability for your company.
Community Manager in Barcelona
We manage your social networks following the steps defined in the Social Media Plan to achieve the objectives set and create a large community of potential customers for your brand.
We take care of everything you need to dynamize your social networks, create content that connects with your audience and if there is a crisis, we know what to do so that your brand’s reputation will always improve.
Attract more customers, get more leads with your social networks
Community Management: we help you connect with your audience
Publishing content was already done on television. We are in social networks and we have to interact with the audience. Tell them that you also listen to them and are interested in what they say. This will help you better connect with your business target and strengthen your audience engagement.
Good online community management requires experience and dedication.
Our Social Media team helps you with the management of comments and messages on social networks.
We monitor all comments and messages so that nothing slips through the cracks. We also design an action plan to manage participation in community groups, forums and all those places where your business should be online.
Management and creation of original content for your brand
Content remains at the core of advertising and communication strategies. The user is looking for quality and originality.
When we move into social media, content must empathize with audiences, connect with them on both a rational and emotional level.
When creating content for social networks, we always take into account the insights that motivate the brand’s audience to provide useful answers and even anticipate what they want. Trends must be predicted to create effective messages and generate relevance.
Online reputation management: we prevent situations and care for your brand
We monitor messages and comments to actively listen to your community or Social Listening. This way we keep control of the brand’s online reputation and at the same time get to know the audience better.
We don’t miss any “what ifs”, because before we start managing your social networks, we will have a crisis plan that will help us solve those moments of crisis that nobody likes to imagine.
In the crisis plan we contemplate different scenarios and the action protocol for each situation, indicating the people responsible for managing the crisis.
Each month we deliver a report with the results on the KPIs previously set in the strategy. You can learn more on our online reputation page.
Our goal is to solve communication needs by connecting with your audiences in an original, real and current way.
Why choose Rodanet as your Social Media agency?
- >> We understand the strategic needs of a brand.
- >> We know the characteristics of the digital media. We are proficient in different social media platforms, especially Facebook, Instagram and LinkedIn.
- >> We have experience in different sectors: education, culture, health and wellness, architecture and construction, etc.
- >> We know how to identify opportunities and new targets for online business growth.
- >> We understand digital audiences and stay on top of trends.
- >> We work based on data and experience.
- >> We know how to put out fires and we always accompany the customer.
Request a free initial consultation to learn about the possibilities that social networks offer to your business.
Frequently Asked Questions about Social Media
Nowadays brands need to have a presence in some social network. But not all social networks are suitable for all brands. As with traditional media, a social media plan should be made to find out which social network best fits your business and your goals.
An online store is not the same as a supplier of industrial materials. This is why it is important to analyze and plan with a social media expert, if you don’t want to waste time and money.
When designing a media strategy for social networks, we must decide whether the strategy will be limited to the creation and positioning of organic content or whether we will also reinforce it with paid campaigns.
The first thing we must check at KPI level is that we will reach our main target.
If we bet on an organic strategy in the right media, we can make an impact through quality content and pleasant user experiences in an effective way. We can also use Social Media Optimization (SMO) techniques to help position content on social networks.