We know that any business today that does not have a good online presence is practically destined to fail. Being present on the Internet is not enough. Nowadays, many companies hire SEO services in order to increase their visibility in the market, face the competition and, in turn, grow exponentially.
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What is SEO?
The acronym SEO stands for Search Engine Optimization.
Search Engine Optimization,
which stands for Search Engine Optimization. When we talk about search engines, we refer to search engines, mainly Google. When a user performs a search, he or she is presented with an extensive list of results in response. With SEO, we get to position our page organically in the top positions of these results, a key factor to survive in the online channel.
But how do I know which SEO agency to use? Not everything goes, so it is important to know what SEO services exist and what you need to find the company that helps us make the best decisions and is results-oriented.
Main pillars of SEO
SEO is the set of techniques and tools and tools that contribute to increase your visibility in the search engine results pages of the main search engines.
The SEO agencies agencies are the ones that can help you optimize your digital image and climb climb positions in the SERP, exponentially increasing qualified qualified traffic traffic to your site.. Although a priori it is easy to understand, the practice is much more complex. Search engines take more than 200 factors into account when determining which page should appear before another in their results. Therefore, it is essential to know how to hire the services of the right professional.
SEO can be segmented into 2 branches:
On-page SEO aims to ensure that search engines are able to understand each part of the web content to highlight its relevance. relevance. We understand relevance as the relationship that the content of the web page has with the search performed. For this purpose, it is essential to make good use of the keywords or keywords for which we want to position a business and optimize each and every one of the elements that have a direct impact on the SEO on page, so that search engines see us with good eyes. Although there are a large number of actions that can be carried out on the web, the main ones are the following:
- Unique, quality and user-oriented content.
- Image optimization: weight, nomenclature and alternative attribute.
- Title and metadescription
- Internal and external links, as well as review of broken links.
- H1 headers or tags
- Word and keyword density
- URL optimization
As the name suggests, off page SEO encompasses all the processes that are carried out outside the web and that aim to improve the positioning of the same.. In this context, what is valued is the authority of a page, one of the factors that Google’s complex algorithm takes into account to determine the position of a page. This authority is achieved through different factors, such as visits, content quality, as well as the number and quality of links pointing to our page.
To improve this authority and Page Rank, the most usual is to follow different actions such as:
- Creation of a quality and frequently updated blog.
- Use of content aggregators
- Employ linkbuilding strategies
- Leveraging social networks
As you have seen, SEO is something extremely complex as well as necessary to survive in this era of digitalization. When you wonder why you do not appear in the first results of the SERP, it is probably because you do not have the support of an agency specialized in SEO, which is able to take into account all the factors that affect Google’s algorithm. By hiring an agency specialized in SEO, you will be able to enjoy the different services offered to increase your visibility on the net:
It aims to get to know the company in detail, i.e. its website and its digital environment. In this way, it is possible to to detect their strengths and weaknesses, and to draw up an action plan, in an informed and personalized manner.
In other words, it is a matter of determining the starting point and setting objectives. This is the first step to be able to implement an SEO strategy according to your needs.
It is the way to know what opportunities you have in your sector and to know the threats.. By making a periodic review we can anticipate and detect opportunities in the market, as well as take advantage of the weaknesses of the competition in our favor.
It is the plan to follow based on a meticulous and fully customized study, which will serve to maximize the return on investment (ROI). This translates into an exponential increase in sales and/or services, website visits, etc. You must be clear that SEO strategies are based on the medium and long term, so the results take a few months to be visible. Therefore, it is important that you do not bet on an agency that guarantees results in a matter of days.
As mentioned above, off-page optimization consists of integrating your site with the digital world. The aim is to ensure that there are as many as many references as possible to your site, and that they are of good quality.. Through links and quality content, as well as qualified visits, our authority increases and search engines value us positively when positioning us in their results.
This refers to optimizing the web page so that search engines can understand its content and all the elements that make it up. In almost all cases on page optimization is a big part of the SEO strategy, so it is essential that the agency you hire takes them into account.
Good communication is vital to build trust and understanding of all the processes to be carried out. For this reason, it is essential to offer regular monthly performance reports to see the progress made, as well as possible strategy restructurings. restructuring of the strategy. It is essential to measure the results obtained in order to be able to make an optimal assessment and know which points need to be strengthened, improved or completely changed.
Such a report should include organic traffic, conversion rate and SERP rankings, among other elements that can be mutually agreed upon .
As we have already mentioned, SEO is a a progressive and continuous process which requires a methodology, together with a periodic study and a good personalized action plan. Therefore, it is important to understand that SEO is going to be an important extension of your business.
Why bet on SEO?
At the accelerated pace at which the digital world is being updated, along with changes in changes in search engine algorithms, we are facing a scenario where new formulas may appear day after day. new formulas to achieve the desired positioning. This makes hiring SEO services a must for any business with an online presence. As you have seen, it is not enough to be anchored to positive results, but perseverance and continuity are essential to achieve success.
It is necessary to make a good study before hiring SEO services, since your entire digital strategy and your survival on the Internet will depend on it. At Rodanet, we have more than 10 years of experience in the world of SEO and we can offer you a totally personalized and comprehensive service. We have constant training and development of own projects for test new strategiess that help our customers. Don’t hesitate to contact us so we can tell you all about our passion, SEO.