What is Tiered Link Building in your SEO positioning?


Tiered Link Building, link pyramid or tiered link building, call it what you will! All this translates into two words: web positioning. Today we talk about one of the most powerful SEO strategies.

tired link building

If you haven’t heard of Tiered Link Building yet, buckle up, because you might feel a little dizzy. Don’t worry, it passes in no time. And if you are attracted to high-flying SEO, you can’t miss this post 😉

Tiered Link Bulding could be translated into English as “tiered link building”, and it is precisely that: diversifying backlinks in different layers, trying, at the same time, to maximize the flow of link juice as much as possible. We have already seen in another post some ways to get links to boost our positioning in search engines. But, instead of rushing madly in search of backlinks, you can also design a meticulous strategy that, if done well, can mean a meteoric rise in the SERPs.

Advantages of Tiered Link Building

What does this form of link building have that others don’t?

  • It is a comprehensive strategy, all the ropes are tied together.
  • Ability to employ poor quality links, spidered content and other spam techniques without compromising your site
  • Shield your site from possible penalties (this point follows on from the previous one)

“How, that I can abandon myself to the delights of spam without consequences…? I won’t deny that my heart has fervently desired it….”. If you’re thinking something similar to this, it’s because you’ve already felt the call of black hat SEO 😉 . Yes. Link pyramids allow you to be a spammer, and if you do it right, you should not suffer any punishment. You decide, at your own risk!

This is just an outline of the advantages of Tiered Link Building. You will find a more detailed explanation in the following section. Shall we continue?

How to structure link pyramid levels

The most common and recommended pyramidal link building strategies are structured in three tiers or levels:

Tier 1 or level 1

At this level you will place the links that point directly to the website you want to position. Quality is more important than quantity. To create this level of links, you can use free blogs on platforms such as Blogger or WordPress, newspaper or university blogs that allow you to place dofollow links, YouTube videos, guest posts or press releases from authoritative sites, etc. In the case of blogs that you are going to create ex profeso for the occasion, the contents must be of high quality, with texts of 800 to 1000 words, adjusting to the new standards of Google Panda 4.0. With a handful of posts on the same or closely related topics, and one to three links on each blog pointing to the website to be positioned, will suffice. Do not abuse!

Tier 2 or level 2

Quality is no longer more important than quantity. To build this level of the pyramid you need medium quality content, and a good number of links from blogs, comments in other blogs or forums, articles in directories, bookmarks, more videos, wikis, etc. At this level, the links will not point directly to the website you want to position, but to the tier 1. You’re beginning to understand the logic of Tiered Link Building, aren’t you?

In these blogs you can reduce the amount of text a little. Given that building the entire link pyramid with elaborated content can be a Herculean effort (or a significant expense if you outsource the service), here you can start spinning posts from the ones you created for tier 1if you are willing to take the risks (some do it even for the first level, although I do not recommend it). In case you’re new to SEO, spinning is creating multiple variations of a text with software tools. Spanish content is difficult to spine in a way that is natural and undetectable by Google, so if you do it, always check the results and adapt them a little.

Tier 3 or level 3

The gates of Matt Cutts’ personal hell open, because you have carte blanche to spam in a big way. Only the quantity counts. The types of links can be the same as in Tier 1 and 2, with the difference that the quality does not matter a damn. You can spam any site where you can comment, put links from lousy quality sites, nefarious directories, pingback and trackback links, etc. To generate hundreds of links, tools such as Senuke or SickScraper are often used.

The result of our link pyramid should look something like what you can see in the following image:

tier tier linkbuilding scheme

Tips to save you trouble

This strategy is safe only if you are meticulous and follow the rules. Otherwise, you will earn a penalty. Accept these recommendations 😉

Never skip a level. Tier 3 – Tier 2 – Tier 1 – Web to be positioned; this is the order in which links should be placed in the different levels of the pyramid.

Take your time to build the link pyramid, make everything look as natural as possible. It is advisable to take several weeks to set up the whole set-up.

Be careful with the anchor text! The anchor text of backlinks should be varied and look natural. It is advisable to keep track of the links. For this you can use an Excel sheet, for example.

– To maximize the flow of link juice, it is recommended that blogs have a high Page Rank. And since most of them will be created on purpose to build your link pyramid, what you can do is to use expired domains with a high PR.

In this post I explain how you can do it.

Do not place links in the blogroll or footer.

– If the page to be positioned is that of your company, or in short, the one that represents your main source of income, be cautious. You can be more aggressive if what you are trying to rank is a page to monetize in the short term, such as a microniche blog. The tiered structure is designed to avoid a possible penalty, which could affect one of the Tier 3, 2 or even 1 sites, but not your website. It is a good shield, but I advise you to exercise extreme caution. You can, for example, forget about spinning content in Tier 2, or make sure that not all links in Tier 3 are so spammy.

Tier Link Building is, as you can see, simple in its complexity. Have you ever put it into practice? Any observations you would like to share? Don’t forget to leave a comment, and if you liked the post, share it on social networks 🙂


Copy & Content Strategist en Rodanet | tamara@rodanet.es | + posts

Tamara es redactora #seo y la boxeadora de la oficina. 🥊
Siempre escribe textos con gancho 😉

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