What is better for my business, SEO or PPC?
Rodanet's answer is clear: both, but with different roles. PPC gives you immediate results and real data on which keywords convert and at what cost. SEO builds a long-term asset that reduces your dependence on ads and lowers your overall CPA over time. Our ideal strategy: use Paid Media to generate revenue today while SEO makes you a leader tomorrow. And being experts in both channels, we make them feed each other: what you learn by paying on Google Ads, you leverage for free in organic positioning.
How much budget should I invest in advertising?
There is no magic figure, but there is a criterion: the data must be statistically relevant to be able to optimize wisely. As a reference, we work with media investments starting from €1,500/month, plus management fees. Below that threshold, the volume of data is not sufficient to make informed decisions in most sectors. At Rodanet, we will honestly tell you if your budget is too low to compete — even if that means we are not your solution yet.
Do you perform audits of accounts that are already active?
Yes, and it is the most common starting point. If you already have campaigns running on Google Ads, Meta, or any other platform, we analyze the structure, quality level, bids, creatives, and tracking before touching anything. In most accounts, we find specific inefficiencies with a direct impact on CPA within the first 48 hours of analysis. The audit is free and without obligation.
Do you work only with Google Ads or do you also manage Meta, LinkedIn, and TikTok?
We manage all relevant platforms: Google Ads, Meta Ads (Facebook and Instagram), LinkedIn Ads, TikTok Ads, and Programmatic. But we don't recommend being on all of them at once just for the sake of it. We analyze where your ideal client is and where your budget is most likely to generate a return. Sometimes the answer is to concentrate everything on Google. Sometimes it's a combination of two channels. It is never "everywhere" if the budget doesn't justify it.
Why don't you require a minimum term in your contracts?
Because we are confident in our work. If we make your advertising investment profitable, we don't need a signed paper to make you stay. Our clients' average retention exceeds 6 years; that says more about us than any legal clause. We don't want hostages; we want partners who grow with us thanks to measurable results.
How soon will I start seeing sales or leads?
Unlike SEO, Paid Media is almost immediate. Once we launch the campaigns — generally after a week of auditing and technical configuration — clicks and conversions start coming in within 24-48 hours. The real optimization phase to maximize ROI usually lasts for the first 3 months. That said: if in the first month we don't see clear signs that something can work, we tell you before continuing to invest in something that doesn't yield results.
What happens if my current campaigns are not working?
This is the most common case when a new client comes to Rodanet. Before launching anything, we audit what is failing: it could be the account structure, poorly configured tracking, automatic bidding without enough data, creatives that don't convert, or landings that lose the user before they reach the form. We identify the specific problem, explain it to you without technicalities, and propose an action plan. Without that prior audit, any agency proposing to "improve results" is doing so blindly.
Do you include the design of the ads and images?
Yes. We have a creative team that designs pieces oriented toward conversion, not toward winning design awards. We don't aim for the ads to be pretty; we aim for them to stop the user's scroll and encourage them to click. We analyze which creatives work best with real data and iterate them constantly. Creative testing is not an extra; it is part of the process.
How do I know my money is being invested well?
Through your personalized Looker Studio dashboard, accessible in real-time without waiting for the end-of-month report. You will see metrics such as ROAS (Return on Ad Spend), CPA (Cost per Acquisition), and the evolution of conversions. Your assigned senior consultant will explain what those numbers mean for your specific business, not just for the dashboard. And if a campaign is not profitable, we are the first to tell you and to pivot the strategy — even if that means reducing the budget we manage.
