With a multi-channel Paid strategy (Meta and Google Ads), we achieved an exponential and sustained increase in lead volume for a dental clinic. From 5 leads in July 2024 to 110 leads in December of the same year.
A dental clinic came to Rodanet with the goal of capturing new patients in a predictable and scalable way. Without any presence in paid advertising, the challenge was to build a lead generation machine from scratch that would work across several channels simultaneously: Google Ads to capture existing demand and Meta Ads to generate new demand among qualified audiences.
The challenge
To build a lead generation strategy from scratch on Google Ads and Meta Ads, progressively reducing the cost per lead while scaling the volume of potential patients month by month.
The strategy
What we did
1
Structuring and launch of Google Ads
Setting up the Google Ads account from scratch with campaigns segmented by treatment (orthodontics, implants, whitening). Continuous optimization of keywords, ads, and bids to reduce the cost per conversion from €100 to €10 in 6 months, multiplying the lead volume with the same monthly investment of approximately €700.
2
Incorporating Meta Ads as a second channel
Starting in January 2025, we incorporated Meta Ads with an investment of €400/month to generate new demand among audiences who were not actively searching for dental treatments but fit the ideal patient profile. Measurement was carried out using UTMs to ensure correct attribution for each lead generated.
3
Continuous optimization and progressive scaling
Weekly monitoring of key metrics: cost per lead, conversion rate, and conversion quality. Progressive adjustment of creatives, audiences, and landing pages to maintain spending efficiency and sustain month-on-month growth without the need to significantly increase investment.
The numbers
What we achieved
1
Lead evolution on Google Ads
July 2024: 4 leads with a cost per conversion of €100
December 2024: 66 leads with a cost per conversion of €10
In just 6 months, lead volume increased 16-fold and the cost per lead was reduced by 90%, all with a stable monthly investment of approximately €700.
2
Total lead growth (all channels)
July 2024: 5 total leads
December 2024: 110 total leads
Exponential and sustained growth in lead volume by combining Google Ads and Meta Ads, going from practically 0 to a stable acquisition machine in less than a year.
3
Supplementary strategy data
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