SEO success story / Invisible orthodontics

SEO for invisible orthodontics

Specialized SEO strategy for invisible orthodontics and Invisalign. A niche with extremely high economic value per patient, where ranking first on Google makes the difference between a full appointment book and losing customers to competitors.

From 2 to 6 clinics

SEO growth drove the
opening of 4 new clinics in 2 years

Top 3 locally

Google rankings
for the highest-value keywords

100% SEO

All qualified traffic
with no ad spend

I want to be the next success story

The starting point

A dental clinic specializing in invisible orthodontics and Invisalign came to Rodanet with a very specific challenge: they had the treatment, they had the pricing, and they had success stories — but they did not appear on Google when potential patients searched. “Invisible orthodontics Madrid”, “Invisalign price Barcelona”, “invisible braces Valencia” — searches with extremely high purchase intent and a high average treatment cost that make this niche one of the most valuable in the dental sector. The competition included clinics with years of online presence and franchises with much larger marketing budgets.

The challenge

Rank a dental clinic for the highest-value invisible orthodontics and Invisalign keywords — searches with extremely high purchase intent and a high average ticket — competing against franchises and clinics with years of SEO advantage.

The strategy

What we did

Hyper-specialized treatment pages

Creation of specific pages for each invisible orthodontics variant — Invisalign, sapphire braces, lingual orthodontics — with unique content optimized for the highest purchase-intent keywords and tailored to each geographic location where the clinic operates. Each page was designed to rank and to convert visits into first-consultation requests.

Local SEO and Google Business Profile

Full optimization of the Google Business Profile listing with accurate dental categories, photos of the team and facilities, active review management, and regular posts about treatments. Strategy to dominate the local pack in city-based invisible orthodontics searches — where most first-consultation decisions are made.

E-E-A-T content for the dental sector

Editorial content strategy on invisible orthodontics — system comparisons, pricing guides, treatment process, before-and-after cases — to rank for high-volume informational searches and attract patients in the research phase. Content written with clinical rigor to meet the E-E-A-T criteria Google requires in the health sector.

Link building that made it a sector benchmark

Link-building strategy in health media, aesthetics portals, and high-authority medical directories. The result: the highest-authority domain for invisible orthodontics in Spain according to Ahrefs. That authority is what makes it possible to maintain TOP positions against franchises with much larger marketing budgets.

The numbers

What we achieved

Organic traffic growth for invisible orthodontics

+800 leads generated through the website’s SEO
+80,000 visits organically in 2 years
+280% growth in year-over-year organic traffic
From 2 to 6 clinics in just 2 years, driven by SEO growth
Highest domain authority for invisible orthodontics in Spain

Organic traffic growth since the start of the specialized SEO strategy for invisible orthodontics. More qualified visits with intent to request a first consultation. The kind of traffic that converts directly into new patients.

SEO growth for invisible orthodontics

Growth in ranked keywords

Increase in the number of invisible orthodontics and Invisalign keywords ranking on Google’s first pages. More keywords ranking means more organic entry points — and more opportunities to attract patients with different search intents.

Growth in SEO keywords for Invisalign