Success story: Website and SEO / Law firm

Website and local SEO for a law firm

Web development and local SEO strategy for a law firm. Client acquisition through local searches in a sector where trust and online visibility are decisive in winning or losing a client.

Web + SEO

End-to-end project
development and local rankings

Top 3 locally

Google rankings
for the main local searches

100% SEO

All local traffic
with no investment in ads

I want to be the next success story

The starting point

A law firm with several years of experience came to Rodanet with an outdated website that generated no digital clients and no presence on Google for the most important local searches in its sector. “Employment lawyer in Madrid”, “divorce lawyer Barcelona”, “law firm Valencia”—those kinds of searches with immediate hiring intent were always won by the competition. The legal sector is one of the most competitive in local SEO: large firms have been investing in digital for years, and the trust a website conveys is as important as rankings. We had to build both at the same time.

The challenge

Develop a website that conveyed authority and trust, and rank it for local searches in the legal sector to attract clients organically and sustainably, without relying on paid advertising.

Success story: SEO for a law firm

The strategy

What we did

A professional website that builds trust and converts

Design and development of a new website with an architecture geared to local SEO from day one: separate legal practice pages by area of specialization and location pages for each city where the firm operates. Each page with its target keyword, unique content, and a call to action focused on booking a consultation.

Local SEO and Google Business Profile

Full optimization of the firm’s Google Business Profile listing with precise legal categories, optimized descriptions, review management, and regular posts. Citation strategy in authoritative legal directories to strengthen the local relevance signal to Google and dominate the local pack in the most competitive searches.

E-E-A-T legal content to rank and build authority

Editorial content strategy with articles on employment, family, criminal, and commercial law aimed at capturing high-volume informational searches. Content written with legal rigor to meet the E-E-A-T criteria that Google applies especially in the legal sector—one of those classified as YMYL due to its impact on people’s lives.

The numbers

What we achieved

Growth in local organic traffic

+1,000 keywords on Google’s first page
TOP 1 on Google for keywords with CPC above €3–€4
The website with the highest organic visibility in its sector in its area
CPCs of €10+/click in Google Ads—traffic Rodanet gets for free with SEO

Organic traffic evolution since the launch of the new website and the rollout of the local SEO strategy. Sustained month-on-month growth with no support from paid advertising in a sector where Google Ads clicks cost between €5 and €20 per visit.

Success story: SEO for a law firm