SEO Penalty Recovery in the Accounting Sector
SEO Success Story / Accounting and Advisory
Complete recovery from an SEO penalty for an accounting firm with years of experience. From losing all organic visibility overnight to recovering positions and growing again with a clean and sustainable strategy.
Penalty
Sharp traffic drop
following Google update
following Google update
100% Recovery
Traffic and rankings
restored to 100%
restored to 100%
Clean SEO
Sustainable strategy
with no risk of new penalties
with no risk of new penalties
The Starting Point
An accounting firm with several years of online presence and consolidated organic traffic suffers a sharp drop following a Google algorithm update. Overnight, it loses most of its visibility in local and sector-specific searches that had been generating clients consistently. They came to Rodanet in an urgent state: without understanding the reason for the drop, with digital acquisition paralyzed, and under pressure to recover the business as soon as possible. The diagnosis was precise: accumulated toxic link profile, content with low-quality signals, and technical issues that the algorithm had decided to penalize.
The Challenge
Diagnose the causes of the organic traffic drop for an accounting firm following a Google core update, execute the recovery plan, and restore the website to its previous positions — and surpass them.
The Strategy
What We Did
1
Audit: Identify the Root Cause
Comprehensive analysis of the link profile, content, technical structure, and Google update history to precisely identify what had caused the drop. Without a correct diagnosis, recovery is impossible — and acting on symptoms without addressing the cause only delays and worsens the problem.
2
Link Profile Cleanup and Disavow
Identification and disavowal of accumulated toxic links through Google Search Console. Meticulous process to eliminate negative signals without damaging legitimate links that did provide real authority to the domain. Manual review of each suspicious link before including it in the disavow file.
3
Content Re-optimization and CRO Improvement
Rewriting of transactional content with greater depth and relevance, and creation of new high-quality informational content. In parallel, on-page optimization and CRO improvements to convert more with the same traffic: the goal was not only to recover visits but to ensure those visits generated more leads than before the penalty.
4
Local SEO and Link Building to Exceed Previous Levels
Once the foundation was recovered, local SEO strategy focused on dominating accounting searches in Barcelona. Optimization of Google Business Profile, citations in sector directories, and new link building plan with strict quality criteria. The result: we not only recovered previous levels but exceeded them to achieve local TOP-1.
The Numbers
What We Achieved
1
Organic Traffic Recovery
- TOP-1 in Local SEO leader in their Barcelona location
- 100% Recovery of traffic with potential to continue growing
- +300% increase in leads in 1 year
- Timeframe: since April 2021 and in continuous growth (+4 years of active project)
Evolution of organic traffic from the drop to full recovery. The graph shows the classic pattern of a penalty and its recovery: sharp drop, diagnosis, action plan, and progressive return to previous levels — and beyond.
2
Domain Authority Evolution
Improvement of link profile and domain authority following cleanup of toxic profile and construction of new quality links. A cleaner, stronger domain more resistant to future Google algorithm updates.
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Complete Recovery from a Google Penalty