SEO success story / Service company

Website development and global SEO for a service company

Website development from scratch and a global SEO strategy for a service company with a nationwide presence. A project built to rank, convert, and scale.

Website + SEO

End-to-end project
development and SEO positioning

+500 keywords

in Google TOP-1 and TOP-3

100% SEO

All transactional traffic
with no ad spend

I want to be the next success story

The starting point

A service company with a nationwide presence came to Rodanet with a dual challenge: they needed a brand-new website built from scratch and an SEO strategy that would generate real visibility from day one. Without an optimised website, SEO is not possible, and without SEO, a new website does not exist for Google. We worked on both layers at the same time—architecture, speed, content, and rankings—to build a digital asset that would perform like the company’s best salesperson: attracting, qualifying, and converting.

The challenge

Build a website from scratch with integrated SEO architecture and rank it in a competitive services sector, with no domain history or previous traffic.

The strategy

What we did

Website development with integrated SEO from day 1

Website design and development with URL architecture, content hierarchy, and a technical structure geared towards rankings from the very first commit. No page was built without its keyword.

Website architecture designed for a franchise model

Creation of a URL architecture tailored to the client’s franchise model: each location with its own landing page, each service with its own page per city. A structure designed to scale to dozens of locations without duplicating content or cannibalising rankings.

Technical optimisation and page speed

Full technical audit of the website, Core Web Vitals improvements, and image and file optimisation to ensure Google crawls, indexes, and prioritises the website across all pages.

Global link building for massive scaling

An aggressive link-building strategy in industry and local media to multiply the domain’s authority nationwide. The volume and quality of links made it possible to go from competing locally to dominating the SERPs across the entire country with +500 keywords in the TOP-3.