Success stories / Event agency

From 0 to +300 leads/month with SEO only

SEO strategy for event agency with national coverage. From scratch, with no positioning history, to becoming the organic benchmark in their sector.

From 0 to leader

Exponential growth
of organic traffic from absolute zero

364 leads

Peak acquisition
in a single month (2022)

100% SEO

All transactional traffic
without ad investment

I want to be the next success story

The starting point

An event agency with national coverage came to Rodanet in January 2019 with a clear challenge: start from scratch in SEO. No positioning history, no optimized content, and competing against players with over 10 years in the sector. The events market is highly seasonal and local — each city, each type of event, each season requires a different approach. The keyword volume was enormous, but domain authority was zero. Everything had to be built from the ground up.

The challenge

Go from 0 positions on Google to leading a sector dominated by competitors with over a decade of advantage, using only organic SEO.

The strategy

What we did

Long tail strategy first

Target long-tail keywords first (low competition, high conversion intent) to gain quick traction and generate leads from the start, before competing for the most contested terms in the sector.

Link building to gain authority

Link building campaigns focused on event sector portals, local media, and high-authority directories. The goal: compensate for the lack of domain age with strategically earned authority.

Continuous adaptation to the business

Constant adjustment of the SEO strategy according to sector seasonality and the client's commercial needs. Not a fixed template, but a living plan that evolves with the business, until achieving TOP-1 positions for the most important keywords in the sector.