SEO Success Case / Food and Consumer Goods

Inbound marketing and SEO in food and consumer goods

Inbound marketing and SEO strategy for a brand in the food and consumer goods sector. Content that attracts, educates, and converts — without relying on paid advertising.

Inbound + SEO

Comprehensive strategy
content and positioning

+65,000 visits/month

of organic traffic
in 2 years

100% SEO

All transactional traffic
without investment in ads

I want to be the next success case

The starting point

A brand in the food and consumer goods sector came to Rodanet with a clear challenge: they had the product, but no online visibility. Their audience was looking for them but couldn’t find them. Dependence on paid channels made the acquisition cost unsustainable in the long term. The solution involved building a content ecosystem that would rank on Google, educate the user, and convert them into a customer — without the need to invest in ads every time someone wanted to buy.

The challenge

To build sustainable organic visibility in a competitive sector through inbound marketing and SEO, reducing dependence on paid advertising and generating qualified traffic continuously.

The strategy

What we did

Keyword research oriented to the purchase funnel

Complete mapping of user search intent at each stage of the funnel: from informational searches about ingredients and benefits to transactional product keywords. Each piece of content created with a clear purpose within the funnel.

Curation of existing content + New content that ranks and converts

Before creating new content, we audited and optimized everything that already existed. Articles with potential that were not ranking due to structural issues, cannibalization, or lack of depth. Updating existing content generated the first quick results while the new content strategy gained traction:
Production of articles, guides, and product pages optimized to capture informational and transactional organic traffic. Content that not only attracts visits but also educates the user and brings them closer to the purchase decision.

Domain authority through sector-specific link building

Link building campaigns in food, nutrition, and lifestyle media with high authority. The goal: to accelerate positioning for competitive keywords and reinforce brand credibility with both Google and the user.