Case Studies / Retail Sector

SEO and CRO Consulting for the Retail Sector

SEO and CRO consulting for a company in the retail sector. More organic traffic and better conversion — two levers worked simultaneously to multiply results without multiplying the budget.

SEO + CRO

Integrated strategy
traffic and conversion

Online Leader

From zero visibility
to industry leader

100% SEO

All transactional traffic
without ad investment

I want to be the next success story

The Starting Point

A company in the retail sector with an online presence came to Rodanet with a dual problem: they had traffic but it wasn’t converting, and the strategic keywords for their sector remained in the hands of competitors. Investing more in ads was a temporary solution that didn’t address the root of the problem. The SEO and CRO consulting tackled both levers simultaneously — more organic visibility in high-purchase-intent searches and a better user experience to convert existing traffic into real sales. The result was sustainable growth without relying on an advertising budget.

The Challenge

Increase organic traffic for high-value transactional keywords and improve the conversion rate of existing traffic, making the website the company’s primary sales channel.

The Strategy

What We Did

Web design, SEO audit, and prioritized roadmap

We designed and optimized the website from its structure, with a complete technical analysis, organic competitor study, and exhaustive keyword research. The result was a roadmap prioritized by traffic potential and execution difficulty, to maximize return from the first month.

Category and product page optimization

Re-optimization of the most strategic category and product pages — those that concentrate the highest volume of transactional searches — with unique content, improved information architecture, and optimized metadata to increase CTR from Google results.

CRO: convert more with the same traffic

Analysis of user behavior using heatmaps, session recordings, and A/B tests to identify friction points that prevented purchases. Changes to the structure of product pages, the checkout process, and calls to action resulted in a direct increase in the conversion rate.

Local SEO for the entire store network

Local positioning strategy for each point of sale: Google Business Profile optimization, NAP consistency in directories, localized content by city, and landing page architecture per store. Ensuring each physical location also dominates searches in its area.

The Numbers

What We Achieved

Organic Growth and Conversion in the Retail Sector

5,000% growth in organic traffic in 1 year
+600 keywords on Google’s first page
Industry Leader for +3 consecutive years
Local SEO for the entire network of physical stores

Evolution of organic traffic and conversion rate after implementing the combined SEO and CRO strategy. More qualified visits and a better purchase percentage — both levers working simultaneously.

SEO CRO Success in Retail Sector