SEO and SEM success stories / Online Pharmacy

From €150k to €600k/month in 16 months

Comprehensive SEO and PPC strategy for an online health and pharmacy store. From stagnant revenue to quadrupling monthly sales in just 16 months, without increasing CPA.

€600,000/month

Sales growth

x2 organic traffic

in 16 months

50%

CPA reduction
scaling investment x7

I want to be the next success story

The starting point

An online health and parapharmacy store came to Rodanet in January 2019 in a delicate situation: after a poorly executed website migration, organic traffic had plummeted and sales were stuck at €150,000/month. The sector is highly competitive, with major pharmacy chains and marketplaces like Amazon dominating the top positions. The challenge was not only to recover what had been lost, but to build a comprehensive strategy combining SEO and PPC to multiply revenue sustainably.

The challenge

Recover the traffic lost after the migration, compete against major players in the online pharmacy sector, and build a Google Ads strategy that scaled investment by 7x without driving up acquisition costs.

The strategy

What we did

Post-migration global SEO audit

Comprehensive analysis of the migration’s impact on rankings, crawlability, and architecture. Identification of critical errors and prioritization of actions to regain lost visibility as quickly as possible.

SEO and link building strategy for e-commerce

Technical and on-page optimization of product and category pages. Link building campaigns focused on health, pharmacy, and wellness media to increase domain authority against major competitors.

Comprehensive PPC strategy with Google Ads

Design of Search, Shopping, and PMAX campaigns segmented by product and profit margin. Bid structure focused on ROAS, not clicks. We scaled investment x7 while reducing CPA by 50%. This shows that spending more does not mean spending worse when the strategy is well built.

The numbers

What we achieved

Sales evolution: SEO and PPC

From €150k to €600k/month in monthly sales in 16 months
x2 organic traffic with SEO alone in 16 months
x7 investment in Google Ads while keeping CPA under control
-50% CPA while scaling investment by 7x

From €150,000/month to €600,000/month in 16 months. Sustained growth by combining organic SEO and Google Ads campaigns optimized for maximum return without driving up acquisition costs.