Website and local SEO for dental clinics
SEO success stories / Dental clinics
Web development and an SEO strategy with a local focus for dental clinics. A comprehensive project that turns local searches into new patients, without relying on paid advertising.
Web + SEO
Comprehensive project
development and SEO
development and SEO
Top 3 locally
Google rankings
in local searches
in local searches
SEO + Google Ads
Comprehensive organic and paid acquisition strategy
The starting point
A multi-location dental clinic came to Rodanet with a twofold challenge: they needed a new website that reflected their level of service and a local SEO strategy that would make them appear when someone in their city searched for “dental clinic”, “dental implants”, or “orthodontics”. The dental sector is highly competitive locally—every city has clinics with years of online presence—and without an optimized website and without SEO, they were attracting patients only through referrals. We needed to build a sustainable digital acquisition channel.
The challenge
To develop a professional website from scratch, rank it in the most competitive local searches in the dental sector, and sustain 85% year-on-year growth for 4 consecutive years without the organic channel losing momentum.
The strategy
What we did
1
A website designed to convert patients
We developed a website with an architecture geared to local SEO from the first commit: standalone service pages for each treatment (implants, orthodontics, whitening, periodontics…) and location pages for each clinic. Each page with its keyword, its search intent, and a clear call to action.
2
Local SEO: Google Maps and geo-targeted searches
Full optimization of each location’s Google Business Profile listing, a reviews strategy, and regular posts to dominate the local pack. Combined with the website’s local pages, the result was full visibility in the most valuable local-intent searches in the sector.
3
Authority content in dental health
An editorial content strategy focused on ranking high-volume informational terms about dental treatments, to capture users in the early stages of the funnel and guide them towards booking an appointment. Medical content written with precision to meet Google’s E-E-A-T criteria in the healthcare sector.
4
Link building + Google Ads to accelerate results
A link building strategy in health media and high-authority medical directories to strengthen the domain against established local competitors. In parallel, Google Ads campaigns optimized for local acquisition: we doubled leads while maintaining the same ad spend.
The numbers
What we achieved
1
Organic traffic growth
- +85% growth in organic traffic year on year for 4 consecutive years
- 2,750 keywords on Google’s first page
- +650,000 cumulative organic visits in 4 years
- 2x leads in Google Ads with the same investment
Organic traffic evolution since the website launch and the implementation of the local SEO strategy.
2
Increased visibility in local keywords
Increase in organic visibility for local transactional keywords in the dental sector. More keywords ranking, more searches captured, more new patients.
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