Success stories / Healthcare sector

Full website optimization and global SEO for the healthcare sector

Full website optimization and a global SEO strategy for a company in the healthcare sector. A YMYL sector where Google applies its strictest criteria — and where doing things right makes the difference between growing or disappearing from the results.

Healthcare SEO

Specialized in YMYL
with E-E-A-T criteria

Traffic x3

Organic growth
after global optimization

100% SEO

All transactional traffic
with no ad spend

I want to be the next success story

The starting point

Healthcare-sector company with accumulated technical issues and visibility far below its potential. A YMYL sector where Google penalizes you if you do not do things properly.

We built the strategy, traffic grew. The client stopped working with us. Without maintenance, traffic collapsed. They came back to Rodanet: we rebuilt and exceeded previous levels. In healthcare, stopping SEO work is not pausing — it is moving backwards.

The challenge

Optimize a healthcare-sector website under Google’s YMYL and E-E-A-T criteria, and prove (with real data) that stopping SEO investment in such a demanding sector is not pausing growth — it is losing it.

The strategy

What we did

Full technical audit and error fixes

In-depth analysis of the website to identify all technical issues limiting SEO performance: crawl and indexation errors, duplicate pages, load speed, Core Web Vitals, data structure, and canonicalization issues. Fixes prioritized by impact to restore the site’s technical potential as quickly as possible.

Content updates aligned with E-E-A-T

Review and update of existing content to meet the experience, expertise, authoritativeness, and trust criteria Google requires in the healthcare sector. Addition of medical references, updates to clinical information, improved article structure, and authorship signals to strengthen the site’s credibility in the eyes of the algorithm.

Link building in high-authority healthcare media

Selective link-building campaigns in specialized health, medicine, and wellness outlets with high domain authority and genuine topical relevance. In the healthcare sector, the quality and relevance of each link matters more than volume — an irrelevant link can do more harm than good.

Rebuild after the pause: proof that SEO cannot be paused

When the client resumed the project with Rodanet, the website had lost rankings and traffic accumulated over months without maintenance. We re-audited from scratch, prioritized recovering the URLs that generated the most traffic before the pause, and rebuilt the strategy on a stronger technical and content foundation. The result: we not only recovered previous levels, we surpassed them. This step was not in the original plan — but it is the clearest demonstration of what happens when SEO work stops in a YMYL sector.

The numbers

What we achieved

Recovery and growth of organic traffic

Organic traffic evolution after the site-wide optimization and implementation of the SEO strategy for the healthcare sector. Recovery of lost rankings and sustained growth above previous levels, with a solid technical and content foundation that ensures stability against future Google updates.

SEO success website optimization healthcare sector