How long does it take for SEO to be profitable for my store?
Ecommerce SEO has its own timelines, different from service-based SEO. By optimizing categories with real transactional traffic, we usually see traction within the first 3-6 months. Product pages and blog content take a bit longer to rank, but they build a foundation that paid channels cannot replicate. What we do from the first month: we prioritize categories with the highest conversion potential so that the impact on revenue arrives before the underlying authority. We don't just look for rankings; we want the traffic that arrives to convert into real orders.
Can you work with catalogs of thousands of products?
Yes, and it is one of our most common scenarios. With large catalogs, the challenge is not the volume, but the management of the crawl budget: ensuring that Google crawls and indexes the pages that generate business and does not waste resources on filter URLs, variants, or out-of-stock products. We implement canonical strategies, selective noindex, and prioritization architecture so that Google understands exactly what it should rank. Efficient indexing is not a technical detail—in large-catalog ecommerce, it is what separates the stores that rank from those that don't.
Do you also do international SEO for ecommerce?
Yes. For stores operating in several countries or languages, we implement the correct hreflang architecture, manage duplicate content conflicts between language versions, and adapt the keyword strategy to each market. Poorly implemented international SEO can cannibalize your own versions—we see this frequently in stores that have grown without an internationalization strategy from the start. If you want to sell in France, Italy, Latin America, or any other market, each version will see the correct content and Google will know exactly which URL to show to each user.
What do you do with products that run out of stock?
We don't just delete them. If a product has accumulated authority and you remove it without a strategy, you are throwing your SEO in the trash. We apply a clear logic: if the product is coming back, we keep the URL active with updated content and alternative options so as not to lose the accumulated authority. If the product is gone for good, we implement strategic 301 redirects to the parent category or the most similar model. What we never do is leave out-of-stock product pages returning a 404 without a plan—it is one of the fastest ways to lose rankings in ecommerce.
How do you prevent my categories and products from competing with each other?
Cannibalization is one of the most frequent and silent problems in ecommerce SEO. It occurs when several URLs try to rank for the same search intent and Google doesn't know which one to prioritize. We solve it by defining a clear hierarchy from the start: categories target generic searches with broad transactional intent (e.g., "running shoes") and product pages target the long tail with specific intent (e.g., "Nike Pegasus 40 running shoes"). We use canonicals where there are product variants with their own URLs and consolidate content where it makes sense. This way, Google always knows which page to show for each search.
Are you going to touch my store's code or just give me a PDF with homework?
We touch the code. Technical SEO for ecommerce requires real implementations: product schema markup, hreflang, speed optimization, robots.txt configuration, pagination management, and canonicals. If we only deliver a document with recommendations and expect your team to implement it, 70% of the technical improvements never reach production—and that is the model of many agencies. We master Shopify, PrestaShop, WooCommerce, and Magento. If your technical team is overwhelmed, ours steps in directly. We don't give you impossible recommendations; we give you executed solutions.
Is it really necessary to have a blog in an online store?
It depends on your sector and what phase your store is in, but in most cases, the answer is yes. The blog is the most efficient channel to capture informational traffic—people who don't yet know exactly what product they need—and guide them toward a purchase through internal linking to your categories. We use content to target the discovery phase (e.g., "How to choose your first padel racket") and send the generated authority to the pages that convert the most. In sectors with high competition in categories, the blog is often the only entry point for high-volume searches where product pages cannot rank.
What happens if I want to migrate my store from one CMS to another?
CMS migrations are one of the highest SEO risk moments in the life of an ecommerce. A poorly executed migration can destroy in weeks the positioning you have built over years—and we see it all too often. We manage the entire process: preliminary audit of the current SEO status, mapping of all redirects, crawl validation in staging before launch, monitoring of rankings and traffic post-migration, and a contingency plan if something fails. If you are moving from PrestaShop to Shopify, from Magento to WooCommerce, or any other combination, we don't migrate without a safety net.
