SEO Success Story / Online Store from Scratch

SEO for online store starting from scratch

SEO strategy for an e-commerce launched from scratch. No history, no authority, and with established competitors — yet we managed to rank, attract qualified traffic, and generate organic sales from the first few months.

TOP-3

On Google for the main
keywords in the sector

Co-leader in the sector

From a new project
to a benchmark in just 2 years

100% SEO

All transactional traffic
without ad investment

I want to be the next success story

The starting point

A newly launched online store arrived at Rodanet with zero organic visits, zero domain authority, and competing against established e-commerce sites with years of presence on Google. In e-commerce, SEO is not an option — it’s the difference between having a profitable business or eternally relying on paid advertising to survive. The strategy had to solve two problems at once: quickly gain traffic in low-competition niches to generate initial sales, and build the authority foundations to compete long-term for the most lucrative keywords in the sector.

The Challenge

Launch an online store from scratch and generate organic sales from the first few months, competing against e-commerce sites with years of authority and without investing in paid advertising.

The Strategy

What We Did

Comprehensive web optimization and category architecture

We optimized the website from top to bottom — speed, technical structure, metadata, and category architecture designed with SEO criteria from day one. Each level was conceived to capture a different level of search intent, from generic categories to specific products.

Transactional long-tail for quick initial sales

Identification of product keywords with high purchase intent and affordable competition for a new domain. In-depth optimization of corresponding product pages to rank quickly, generate initial organic sales, and demonstrate the domain’s relevance to Google before targeting more competitive keywords.

Blog content to capture informational demand

Editorial content strategy aimed at ranking for informational searches related to products — buying guides, comparisons, tutorials — to attract users in early funnel stages and direct them to product pages. Content that attracts traffic, builds authority, and converts.

SEO focused on sales growth and branding

The strategy was not limited to capturing traffic — it was designed to build the brand. Ranking for the main keywords in the sector not only generates direct sales but also positions the store as a benchmark. This is what allowed it to go from an unknown project to a co-leader in the sector in 2 years.

The Numbers

What We Achieved

Evolution of organic traffic and sales

Co-leader in the sector in just 2 years, starting from scratch
+20,000 visits at peak seasonality
TOP-3 on Google for the main keywords in the sector
Timeframe: from April 2017 to 2024 due to project sale (+8 years of active project)

Growth of organic traffic and sales generated from SEO since the store’s launch. First organic sales in the first quarter and sustained month-over-month growth without any paid advertising support.

SEO success story: online store from scratch