SEO Success Case / CBD Online Store

From 0 to sales leader solely with SEO

SEO strategy for a CBD online store in a sector with severe advertising restrictions. With no possibility of running Ads, organic SEO was the only acquisition channel — and we turned it into the business’s sales engine.

From 0 to leader

Exponential growth
of organic traffic from absolute zero

+300% sales

Increase in organic
sales in 1 year

100% SEO

All transactional traffic
without investment in ads

I want to be the next success case

The starting point

A CBD product online store came to Rodanet with a unique challenge: competing in a sector where paid advertising is practically banned. Without the possibility of scaling with Google Ads or Meta Ads, organic SEO was not just another option — it was the only path to growth. The CBD market is competitive, featuring international brands with years of authority, and is also sensitive at a regulatory level, requiring a very precise content strategy. We had to position without shortcuts and convert organic traffic directly into sales.

The challenge

Positioning a CBD online store without any paid advertising support, in a sector with severe advertising restrictions and dominated by international competitors with years of advantage.

The strategy

What we did

Migration Correction + SEO Architecture

The website had undergone a poorly executed migration that left indexed pages without redirects. First step: complete mapping of old URLs, implementation of 301 redirects, and recovery of lost authority. Without this foundation, any SEO strategy would have been building on a broken domain.Subsequently, we created a URL and category structure oriented toward purchase intent (transactional keywords), ensuring that each product and category page could rank for its own keywords.

Editorial content as a sales funnel

Informative content strategy about CBD that attracts traffic in the early stages of the funnel and leads it naturally toward product pages. Medical-legal content written with precision to avoid Google's editorial restrictions.

Authority link building in a delicate sector

Link building campaigns selected with extreme precision: health, wellness, and lifestyle media with high authority that provided credibility to the domain without raising flags in Google.