Is Social Ads or Google Ads better for my company?
They are not mutually exclusive; they are complementary—but they do different things. Google Ads captures existing demand: people already searching for your product and ready to buy. Social Ads generates new demand: people who aren't looking for you but who, when well-targeted, need you. At Rodanet, we map out a plan so both channels work together and feed each other: what you learn by paying for Social Ads is used to refine your Google strategy, and vice versa.
What is the minimum budget I need to start on social media?
It depends on your sector and platform, but there is a threshold below which the algorithm doesn't have enough data to optimize effectively. As a reference, we work with ad spend starting from €800–1,000/month for Meta (Facebook and Instagram), plus management fees. For LinkedIn, the threshold is higher due to the platform's higher cost per click. At Rodanet, we will tell you honestly if your budget is insufficient to compete in your sector—even if that means we aren't your solution yet.
Do you work only with Meta or do you also manage TikTok, LinkedIn, and YouTube?
We manage all relevant Social Ads platforms: Meta (Facebook and Instagram), LinkedIn, TikTok, and YouTube Ads. However, we don't recommend being on all of them at once just for the sake of it. We analyze where your ideal customer is and where your budget is most likely to generate a return. For B2C ecommerce, Meta is usually the starting point. For high-ticket B2B, LinkedIn. For young audiences with lower CPM, TikTok. The right answer depends on your business, not a template.
What is the difference between Social Ads and social media management?
They are two completely different services. Social media management (community management) focuses on organic content: posts, stories, responding to comments. Social Ads is paid advertising: targeted campaigns that reach people who don't follow you yet and have a real probability of buying from you. At Rodanet, we specialize in Social Ads because that's where the direct impact on sales lies. If you need both, we can coordinate the strategy so that organic content and paid advertising reinforce each other.
Why don't you have a long-term contract?
Because we are confident in our work. If we make your investment in Social Ads profitable, we don't need a signed paper to make you stay. Our average client retention exceeds 6 years; that says more about us than any legal clause. We don't want hostages; we want partners who grow with us thanks to measurable results.
Are you going to post organic content on my profile?
Our focus is Paid Media: targeted advertising that reaches new potential customers and moves the needle on your sales. Organic content (daily posts, stories, community) is a different service that focuses on maintaining the followers you already have. If you need both, we can coordinate it—but we don't mix the two approaches because they have completely different objectives, metrics, and workflows.
How long will it take to see results in my campaigns?
Unlike SEO, Social Ads are almost immediate: once campaigns are launched, traffic starts arriving in minutes. Real optimization to find the point of profitability usually requires between 30 and 90 days of constant adjustments. That said: if by the end of the first month the data doesn't show signs that something can work, we tell you before you continue investing. We would rather lose an account than charge for something that isn't delivering results.
How do I know if the leads coming in are high quality?
We maintain constant communication with your sales team. If leads don't convert, we adjust the targeting, the message, and the funnel entry point. We aren't satisfied with just sending you contacts; we are obsessed with those contacts becoming real customers. And if the problem isn't in the campaign but in the sales process or the value proposition, we'll tell you that too—even if it's not what you want to hear.
Do you include ad design and creatives?
Yes. We have a creative team that designs pieces aimed at stopping the scroll and generating action, not winning design awards. We create variants, measure which format works best with real data, and scale what the numbers confirm. Creative testing isn't an extra—it's a central part of the process because in Social Ads, creativity is one of the main performance levers.
