From 6,822 to 16,474 followers in two months
Social Ads / Interior Design Success Story
We tripled the followers of an interior design services Instagram account with audience-segmented traffic campaigns. These are not bots, but profiles genuinely interested in their services.
+141%
Follower growth
in just 2 months
in just 2 months
+9.652
New qualified followers
on Instagram
on Instagram
100% Social Ads
Real growth
no bots or purchased followers
no bots or purchased followers
The starting point
An interior design services company approached Rodanet with an active Instagram account but stagnant organic growth. With 6,822 followers, the account had good content but wasn’t reaching new qualified audiences. The objective was not to inflate follower numbers with artificial methods, but to build a real community of people genuinely interested in decoration and interior design services.
The Challenge
To multiply an interior design company’s Instagram community with real and qualified followers, using audience-segmented Social Ads campaigns without resorting to bots or artificial growth methods.
The Strategy
What we did
1
Audience-segmented traffic campaigns
Design and launch of Instagram Ads campaigns aimed at follower growth with precise interest-based segmentation: interior decoration, home design, renovations, and architecture. The key was not just to reach more people, but to reach the right people — profiles with a real likelihood of becoming clients or brand advocates.
2
Creatives focused on follower conversion
Development of creative pieces that showcased the company’s real work with a clear value proposition message. The goal was for every user who saw the ad to have a concrete reason to follow the account, not just to click. Continuous iteration of creatives to identify which formats and messages generated the highest follow-through rate.
3
Sustained growth and progressive scaling
Daily monitoring of growth metrics to adjust bids, audiences, and creatives in real-time. The result was consistent and scaled growth visible in the graph: from 6,822 followers on January 22 to over 100,000 accumulated new followers on March 23, with growth peaks coinciding with campaign optimizations.
The Numbers
What we achieved
1
Instagram follower growth
- January 22: 6,822 followers (starting point)
- 2 months later: 16,474 followers
- March 23: over 100,000 accumulated new followers
Sustained and constant growth throughout the campaign, with acceleration peaks coinciding with audience and creative optimizations. All with real profiles interested in interior design services, without bots or artificial methods.
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