Web and SEO for the automotive sector
SEO Success Case / Automotive sector
Web and SEO strategy for a company in the automotive sector. A hyper-competitive sector where local and product searches concentrate millions of monthly queries — and where those who do not appear on Google, do not sell.
Web + SEO
Comprehensive project
design and positioning
design and positioning
3x leads/en
From a stagnant project
to 100 monthly leads
to 100 monthly leads
100% SEO
All transactional traffic
without investment in ads
without investment in ads
The starting point
A company in the automotive sector came to Rodanet with a functional website but no organic visibility. In a sector where users actively search before buying — “second-hand cars in Madrid”, “BMW dealership Barcelona”, “mechanical workshop Valencia” — not appearing on Google is equivalent to not existing. The competition included large national portals with years of authority and million-dollar SEO budgets. The strategy had to be smart: identify keyword niches with the highest purchase intent and lowest competition, build authority progressively, and capture the most valuable local and product traffic in the sector.
The challenge
Positioning an automotive sector website against large national portals with years of advantage, capturing local and product traffic with the highest purchase intent without relying on paid advertising.
The strategy
What we did
1
Web architecture oriented towards brands, models, and location
Design of a URL architecture that allowed independent positioning by vehicle brand, model, type of service, and geographic location. Each relevant combination with its own optimized page — the only way to compete against large portals without their budget.
2
Product SEO and optimized vehicle listings
Optimization of vehicle listings with structured product data, unique metadata, and enriched content to improve CTR from Google results. Each listing treated as a lead generation landing page, not just a simple list of technical specifications.
3
Editorial content to capture informational demand
Content strategy focusing on model comparisons, buying guides, and maintenance articles to rank for high-volume informational searches and drive that traffic toward product and contact pages. Content that attracts, educates, and converts.
4
Web redesign, UX, and link building to reverse stagnation
The project had been stagnant for months before arriving at Rodanet. We redesigned the website with a focus on user experience and conversion, and launched link building campaigns in automotive and motor media to break the authority ceiling that prevented climbing positions against the large portals.
The numbers
What we achieved
1
Growth of organic visibility in automotive
- 100 leads/month via organic channel
- TOP 3 in the sector for all business keywords
- Sector co-leader from a stagnant project to a benchmark
- 3x leads in just 1 year
Increase in organic visibility for automotive sector keywords after the implementation of the SEO strategy. More keywords positioned, more qualified traffic, and more sales opportunities generated from Google without investing in advertising.
Do you want results like these for your business?
Every success case started with a free audit. Discover what we can do for your project.
Companies that trust Rodanet
More success cases. Unfiltered.
Food and Consumer SEO
SEO growth in food and consumer goods
Local SEO Spain
Local positioning throughout Spain
B2B Logistics SEO and SEM
SEO and SEM for a B2B logistics company
Retail SEO and CRO
Online sector leader in 2 years