Success Cases / B2B Logistics

SEO and SEM for B2B logistics

Combined SEO and SEM strategy for a B2B logistics company. Two channels worked simultaneously to capture qualified leads organically and accelerate results with well-targeted advertising investment.

SEO + SEM

Combined strategy
organic and paid

+500 B2B Leads

Corporate client acquisition
with real intent to hire

+15,000 sessions/month

Organic growth
in logistics keywords

I want to be the next success case

The starting point

A logistics company with B2B services came to Rodanet with a sector-specific challenge: their potential clients are companies — not end consumers — which completely changes the digital acquisition strategy. Decision cycles are longer, search volumes are lower but purchase intent is very high, and competition includes large logistics operators with much higher marketing budgets. They needed a strategy that combined SEO to build long-term organic visibility with SEM to capture qualified leads immediately while the organic side matured.

The challenge

Generate qualified B2B leads for a logistics company by combining long-term organic SEO with precision SEM for immediate results, in a sector where search volumes are low but hiring intent is very high.

The strategy

What we did

Website developed from scratch with SEO architecture

We designed and developed the complete website from scratch, with a URL and service page architecture defined after auditing the sector and the competition. Each of the client’s B2B verticals has its own landing page optimized to capture qualified leads. Without this foundation, neither SEO nor SEM would have worked.

Precision SEM for immediate leads

Google Ads campaigns segmented by type of logistics service, shipping volume, and company profile to capture qualified leads from day one. Campaign structure with highly specific ad groups, dedicated landing pages per service, and continuous optimization of cost per lead to maximize return on advertising investment.

Authority content for long sales cycles

Content strategy oriented toward B2B decision cycles: guides, use cases, logistics service comparisons, and technical articles that position the company as a sector leader and maintain the interest of potential clients during the provider evaluation process.

The numbers

What we achieved

SEO evolution in B2B logistics

+500 B2B leads received from companies
+15,000 organic sessions
+300 high-return keywords positioned
SEO + SEM combined from day 1
Timeframe: from early 2021 to present (+5 years of active project)

Growth in organic visibility and leads generated from SEO for the logistics company. The combined SEO + SEM strategy allowed for results from the first month with SEM while organic grew steadily to become the main acquisition channel.

B2B logistics SEO evolution