SEO Success Story / Training and Master's Programs Across Spain

+150,000 SEO sessions in 2 years on master’s program pages

Competing against major training portals and Spain’s leading universities

More than 150,000

organic sessions
in 2 years

+78%

year-over-year organic traffic growth
transactional

+139%

year-over-year organic
leads growth

I want to be the next success story

The starting point

A training and master’s programs portal came to Rodanet at the end of 2020 with a demanding challenge: build from scratch a website with national presence in a sector dominated by major universities, business schools, and reference portals with years of accumulated authority. No positioning history, no optimized content, and a highly competitive market where each master’s program, each city, and each student profile required a different approach. The keyword volume was enormous, but domain authority was zero. Everything had to be built from the ground up.

The Challenge

Go from 0 positions on Google to competing against Spain’s leading universities and major training aggregators, using only organic SEO, and generate qualified leads consistently over time.

The Strategy

What We Did

Business ideation, web development, and SEO architecture

We participated from the ideation of the digital business model. We developed the website in custom WordPress with a URL architecture designed to capture traffic by master's program, by city, and by student profile. Each landing page with its own search intent, without cannibalization. It wasn't an SEO assignment—it was a comprehensive project from idea to execution.

Local SEO to compete city by city

Local positioning strategy to make the portal appear in geolocated searches like "marketing master's Barcelona" or "MBA Madrid." Attacking local first allowed us to gain authority before competing at the national level.

Link building against major universities

Link building campaigns focused on educational sector media, training directories, and job portals. The goal: compensate for the domain's lack of age against competitors with decades of accumulated authority.

The Numbers

What We Achieved

Evolution of organic traffic on transactional master's program landing pages

+150,000 organic sessions in 2 years
+78% growth in year-over-year transactional organic traffic
+139% growth in year-over-year organic leads
Timeframe: from late 2020 to present (+5 years of active project)

From 0 organic visits to more than 150,000 sessions in 2 years, competing directly against Spain's leading universities and training portals.

Evolution of organic SEO traffic for master's programs portal

Evolution of leads and KPIs captured through SEO

Sustained year-over-year organic leads growth, without paid media investment. All transactional traffic generated exclusively through organic positioning.