Success Stories / SEO Penalty Recovery

From freefall to full recovery after a Google penalty

Complete recovery from a Google algorithmic penalty. From losing 80% of traffic overnight to regaining positions and generating over 1,000 calls and 1,000 WhatsApp messages per month.

+2,000 contacts/month

between calls and WhatsApps
generated solely by SEO

100% Recovery

Traffic and positions
100% restored

Clean SEO

Sustainable strategy
without risk of new penalties

I want to be the next success story

The starting point

A company with several years of online presence and consolidated organic traffic suffers a sharp drop after a Google algorithm update. Overnight, it loses 80% of its organic visits — and with them, a proportional part of its sales and revenue. They arrive at Rodanet in an urgent state: not knowing what went wrong, not understanding the reason for the penalty, and under pressure to recover the business as soon as possible. The diagnosis was quick: a toxic link profile accumulated over years, duplicate content, and technical signals that Google had decided to penalize with the latest core update.

The Challenge

To diagnose the causes of an 80% drop in organic traffic after a Google core update, execute the recovery plan, and restore the website to its previous positions — and surpass them.

The Strategy

What We Did

Audit: identify the root cause

Exhaustive analysis of the link profile, content, technical structure, and Google update history to precisely identify what caused the drop. Without a correct diagnosis, recovery is impossible — and acting on symptoms without addressing the cause only delays the problem.

Link profile cleanup and disavow

Identification and disavowal of toxic links accumulated over the years using Google Search Console. A meticulous process to eliminate negative signals without harming legitimate links that contributed real authority to the domain.

SEO reconstruction on solid foundations

Once the causes of the penalty were eliminated, we rebuilt the SEO strategy from scratch: correcting duplicate content, improving the website’s technical aspects, and implementing a new link-building plan with strict quality criteria to ensure lasting recovery without risk of new penalties.

New web architecture and corporate content

We redesigned the entire web architecture and defined a corporate content strategy from scratch. It wasn’t enough to just clean up the penalty — we had to build a website that Google could trust long-term. A new URL structure, unique content per service, and natural link building aligned with the sector. That’s what took the project from recovery to leadership.

The Numbers

What We Achieved

Complete recovery of organic traffic

17,000 visits/month with 270% organic growth
+1,000 calls per month generated by SEO
+1,000 WhatsApp messages per month generated by SEO
Undisputed leader in the sector after recovery
Timeframe: from September 2018 to present (+7 years of active project)

Evolution of organic traffic from the drop to full recovery. The graph tells the story better than any text: sharp decline, diagnosis, action plan, and return to previous levels — and beyond.

SEO penalty recovery organic traffic