SEM Success Case / Stairlifts

x14 leads and -80% cost in 5 months

In just 5 months, we multiplied the lead volume of a company selling stairlifts for reduced mobility by 14, lowering the cost per conversion by 80%: from €20.8 to €4.1. This was achieved with an investment scaled from €167 to €463 per month.

x14

Lead volume
multiplied in 5 months

-80%

Reduction in cost
per conversion

€4.1

Cost per lead
in April 2026

I want to be the next success case

The starting point

A company specializing in the sale of stairlifts for people with reduced mobility came to Rodanet with active Google Ads campaigns that were performing well below their potential. With a cost per lead of €20.8 and barely 8 conversions per month, the SEM channel was not generating the volume of commercial opportunities necessary to justify the investment or to feed the sales team.

The challenge

To multiply the volume of qualified leads for a highly specific product (stairlifts) while drastically reducing the cost per conversion, scaling the investment in a progressive and sustainable way.

The strategy

What we did

Audit and campaign restructuring

Exhaustive analysis of the existing account to identify budget leak points. Complete restructuring of campaigns with very precise purchase intent segmentation, adapted to the stairlift buyer profile: elderly people, family caregivers, and healthcare professionals. Implementation of an exhaustive negative keyword list to eliminate unqualified searches.

Continuous optimization of bids and ads

Progressive adjustment of bidding strategies toward maximizing conversions with target CPA control. Iterative optimization of ad copy to improve CTR and landing page conversion rate. The result was a constant drop in cost per lead: from €20.8 in November 2025 to €4.1 in April 2026, an 80% reduction in just 5 months.

Progressive scaling of investment

Once the efficiency of the system was validated, we scaled the investment in a controlled manner: from €167 per month at the start to €463 in April 2026. This scaling allowed us to multiply the lead volume by 14 (from 8 to 114 per month) while maintaining profitability and without deteriorating the cost per conversion, which continued to drop even as the budget increased.