SEM Success Story / Land Buying and Selling

More leads at a lower cost

In just a few months, we tripled lead volume and brought the cost per conversion down to just €3. From 61 leads in September 2025 to 335 leads in March 2026, with a monthly investment of less than €1,000.

+445%

Lead growth
from May 2025 to March 2026

€3

Cost per lead
at peak volume

€2,500

Total investment
in the first 3 months

I want to be the next success story

The starting point

A land buying and selling company comes to Rodanet with active Google Ads campaigns, but with a very high cost per lead and an insufficient volume of conversions to justify the investment. The land real estate sector is highly competitive and has a very specific customer profile, which requires precise targeting and a highly refined keyword strategy to avoid wasting budget on unqualified traffic.

The challenge

Increase the volume of qualified leads for a land buying and selling company while drastically reducing the cost per conversion, with a tight monthly investment of less than €1,000.

The strategy

What we did

Complete restructuring of the Google Ads account

A thorough audit of the existing account to identify the inefficiencies that were driving up the cost per conversion. Campaigns were reorganized by search intent, low-performing generic keywords were removed, and a negative keyword structure was implemented to prevent budget spend on unqualified searches. In the first few months, the cost per lead dropped from €29.35 to under €10.

Bid optimization and geographic targeting

Implementation of smart bidding strategies aligned with lead value in the land buying and selling sector. Precise geographic targeting to focus budget on areas with the highest real demand for land, eliminating spend in locations with no return. This combination made it possible to scale lead volume consistently without needing to significantly increase the monthly investment.

Progressive scaling and continuous optimization

Weekly tracking of metrics to identify opportunities for improvement and adjust the strategy in real time. The result was sustained, exponential growth: from 31 leads in May 2025 to 335 leads in March 2026, keeping the cost per conversion below €5 in the final months of the period analyzed.