SEO Case Study / Online Health Store

SEO for e-commerce for online health stores (pharma sector)

SEO strategy for an online health store in the pharmacy and parapharmacy sector. A sector with severe advertising restrictions where organic SEO is the only scalable channel for growth.

Ecommerce SEO

Specialized strategy
pharma sector

+500% visits

Organic growth
in 18 months

100% SEO

All transactional traffic
without ad investment

I want to be the next success story

The starting point

An online health store in the pharmacy and parapharmacy sector approached Rodanet with a structural problem: in their sector, paid advertising is highly restricted — Google Ads severely limits ads for pharmaceutical products — making SEO not just an option but the only real path to sustainable growth. They competed against major players with years of authority and against the laboratories’ own websites. The strategy had to be surgical: position for the correct product keywords, optimize category pages, and build authority in a sector where Google applies its E-E-A-T criteria with particular rigor.

The Challenge

To position an online health store e-commerce in a sector with severe advertising restrictions, dominated by large competitors with years of advantage, applying the E-E-A-T criteria that Google demands in health.

The Strategy

What We Did

Category and Product Page SEO

In-depth optimization of category pages and product listings to rank for high-intent transactional keywords. Clear URL architecture, optimized metadata, unique content on each listing, and structured product data to improve visibility in Google Shopping’s rich results.

E-E-A-T Editorial Content for the Health Sector

Informational content strategy aimed at capturing traffic during the user’s research phase — when they are looking for information about a health problem before purchasing — and guiding them towards product pages. Articles written with medical rigor to meet the experience, expertise, authoritativeness, and trustworthiness criteria that Google demands in the YMYL sector.

Specialized Link Building in Health and Wellness

Selective link-building campaigns in health, nutrition, and wellness media with high domain authority. In a sector where Google aggressively penalizes low-quality links, every acquired link was evaluated with strict criteria for thematic relevance and real authority.

The Numbers

What We Achieved

Organic Traffic and Sales Growth

Evolution of organic traffic and sales generated from the SEO channel after strategy implementation. Sustained growth without any paid advertising support in a sector where ads are prohibited.